Rock Content

FEBRUARY 15, 2024

They’re also easy to find and navigate in the first place, especially when it comes to web experiences. These include apps, software, digital products, downloadable ebooks, blog content, email marketing content, etc.

Copywriting 77

Copywriting Energy eBook Product 77

Dana Nicole

JANUARY 27, 2022

Topic : Copywriting. The Ultimate Sales Letter was the first copywriting book I read. While this book talks primarily about sales letters, the theory still applies to a range of copywriting projects, like landing pages, sales pages, emails, and even social media copy. The Adweek Copywriting Handbook by Joseph Sugarman.

Copywriting 52

Copywriting Advertising Advertisers eBook 52

Neil Patel

AUGUST 3, 2021

billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. All the best copywriters take inspiration from the ads that came before. For instance, you may find your competitors promote things like videos, ebooks, or other content. What Is the Facebook Ad Library?

Transform 136

Transform Advertising Advertisers Copywriting 136

Digital Marketer

JULY 7, 2023

Whatever it is, you need to be crystal clear about WHY you want to use ChatGPT in the first place. You can still have copywriters and editors and integrate ChatGPT as one of the steps in crafting your content. Here are the topics discussed in the ebook: [Add in details here]” 6. Key term here is: help) 2.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

Litmus

JUNE 26, 2020

Check out our latest ebook to get all of the details you need to audit and improve your email workflow. hours on copywriting , 4.1 After you’ve put in the hours to create a beautiful campaign, it’s time to put the finishing touches and tests in place. Looking for a deep dive into scaling your email processes? Get your copy ?.

Health 79

Health Copywriting eBook Place 79

Hubspot Marketing

JANUARY 17, 2019

Copywriters. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting , and if you're looking, maybe get some inspiration for your own brand, too. Copywriting Examples.

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Rock Content

DECEMBER 13, 2018

When you’re tossing around ideas for your next blog post, webinar, or eBook, put yourself in the position of your audience. That’s a powerful statement, and one that shows the importance of testing our usage of emotion in copywriting. This is where creative brainstorming comes into play. The good news?

Copywriting 53

Copywriting eBook Education Place 53

Hootsuite

FEBRUARY 13, 2023

Location, location, location TBT is all about nostalgia, and few things tug at the heartstrings quite like remembering the places from our pasts. Have a plan Some clever copywriting can make TBT an integral part of your marketing plan. Here are some great examples that might help inspire you to reach TBT greatness.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Contextual Marketing. Event Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

And with such a demand for content, you need to make sure that you have the right people in place that can create content. Partner ebook co-creation. At some companies, marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation. Whitepapers. Checklists/Tip sheets.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. Coming in third place were “Lead Magnet Pages” at 21%. But this landing page form probably isn’t the best place to put them.).

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Marketing Insider Group

NOVEMBER 9, 2020

Coming up with ideas isn’t necessarily hard if you have the research and foundation in place. On your calendar, we place content based on your goals, promotions, and prioritizes. Landing page copywriting. It could be that someone provided their contact information to download a gated eBook. Goal tracking. Email Nurturing.

CMO 117

CMO Marketing Marketers SEO 117

Litmus

OCTOBER 28, 2021

Email can often feel like a one man show , but with structure and process (or an email design system ) in place, it can give you the freedom to do more and grow. And when you’re doing this, include all your partners—leadership, your copywriters, designers, technology. It helps.”. Uplevel your emails in a progressive way.

Email Marketing 85

Email Marketing Copywriting CMO Communications 85

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. About Liz O’Neil Dennison – Liz is content marketing manager at Kapost, a software that allows marketers to develop, manage, distribute and analyze their content from one place. Content marketing Copywriting Liz O’Neil Dennison'

Copywriting 68

Copywriting Whitepaper eBook Global Marketing 68

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Copywriting Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

AWeber

SEPTEMBER 19, 2023

Place an order for one online in 1994, and it might take you two weeks to receive it. You don’t have to be an expert copywriter to create an enticing product description. A lead magnet is an easy-to-download incentive—like an ebook—encouraging people to sign up. Office supplies? High-resolution images.

Shipping 64

Shipping Transform SEO Promotion 64

Sprout Social

FEBRUARY 6, 2017

The reason a lot of companies get into social media marketing in the first place is because it’s mentioned on just about every website that has anything to do with marketing or business. Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? Contact form inquiries.

Social Media Marketing 110

Social Media Marketing Analytics Whitepaper Copywriting 110

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. But, it’s a different ball game today. It’s because of Google’s users.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Write case studies, eBooks, white papers, etc. . @ Marketo – Marketo.com – Marketing software.

PR 111

PR Whitepaper CMO Marketing 111

Duct Tape Marketing

SEPTEMBER 26, 2012

Aside from the design, a crucial aspect for your CTA is what it says – copywriting, especially for conversion can be challenging. Never say “Submit” – say “Download my free ebook” – big difference, and it lets people know they are making a good click. Post-conversion socializing. Want to take advantage of warm leads?

Finance 75

Finance Copywriting eBook Product 75

Duct Tape Marketing

AUGUST 8, 2019

Fast forward two years and I had grown my digital marketing business to a fairly successful place with a monthly average of eight small business clients (i.e. For example, if I needed a copywriter, there are recommended providers for that. They make it so easy! Before Joining the Network. on retainer and several other one-off projects.

Marketing 55

Marketing Marketers Price SEO 55

Rock Content

APRIL 24, 2023

To streamline the content marketing process, it makes sense for a firm to hire a legal copywriter. Overall, it’s much easier to build a stronger business and find new clients when a firm utilizes high-value copywriting. Here are three places where a lawyer or firm can find top-tier legal content writers.

Copywriting 67

Copywriting Law eBook Marketing Strategy 67

Unbounce

AUGUST 9, 2023

And with all the marketing content out there—some markedly better than others—we need to make sure anyone who arrives on one of our landing pages finds the exact info they need to accept our call to action, whether that’s downloading an ebook or signing up for a webinar. Your company won an award for Best Place to Work three years ago?

Copywriting 98

Copywriting User-Generated eBook Customer Journey 98

AWeber

DECEMBER 13, 2023

Whether you’re selling webinars, ebooks, coaching services, cupcakes -- or anything in between, a product landing page can help boost your sales. It’s a one-page space to showcase your product in the best light, with copywriting and visuals designed to inform and sell. The CTA is typically placed repeatedly throughout the page. #1

Product 104

Product Price Copywriting Shipping 104

Exposure Ninja

SEPTEMBER 18, 2023

If you’re still confused about the TOFU joke, the best place to start your marketing learning is with some of the most popular terms used in marketing. There are often rules to follow, which vary from place to place. Suppose you want to get recommendations on the best software to use to help you with your copywriting.

PR 52

PR Copywriting Marketing Marketers 52

Neil Patel

JANUARY 20, 2021

Here’s what you can do: Leave a link to your Facebook page in the bio of your other social accounts Place clickable social icons on your cover photos Broadcast to your other networks about your Facebook page and ask them to engage. It could be a coupon code, an ebook, or anything related to your business. Why not turn it into an event?

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Rock Content

APRIL 25, 2024

Relevancy is the key to ensuring your carefully crafted marketing content doesn’t get lost in the shuffle, and placing the buyer’s journey at the heart of your strategy is a solid way to do this. Think long-form blog content, ebooks, and other forms of highly targeted content.

Content Marketing 74

Content Marketing Customer eBook Education 74

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. This s**t works, until it doesn't. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Understand the technical limitations of your audience Are they primarily iPhone users?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Sprout Social

APRIL 26, 2023

This could ultimately frame how much time or money you’re willing to invest in the first place. Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups Contact form inquiries Trials Purchases Downloads of a whitepaper or ebook Note that all of these goals involve someone taking a measurable action.

Analytics 98

Analytics Social Media Marketing Whitepaper Promotion 98

Marketing Insider Group

JUNE 23, 2020

In this blog post, we’ll discuss what a web strategy is and outline the most important factors to focus on, so you can have a successful strategy in place for the remainder of 2020—and beyond. What is a Web Strategy? A web strategy is a strategic action plan to get your website from where it is now, to where you want it to be in the future.

Copywriting 145

Copywriting eBook SEO New Technology 145

Rock Content

JULY 15, 2023

Understand your target audience Yes, part of the point of putting together a winning content strategy in the first place is to impress Google and rocket your site to the top of the SERPs. You know why it’s so important to have a clear, targeted plan in the first place. What Is the Core of Content Strategy?

Transform 91

Transform Digital Marketing Copywriting eBook 91

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. This empowers them to hone their superpowers however they learn best.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hubspot Marketing

JANUARY 10, 2024

For example, you might use retargeting to send a list of contacts that have downloaded an ebook and invite them to sign up for a free trial of your product. Cart abandonment is when a customer places something in their shopping cart in your online store, but leaves your website instead of checking out and making a payment.

User-Generated 102

User-Generated Advertising Advertisers Product 102

CXL

OCTOBER 1, 2022

Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute. These places include: Communities and groups (e.g.,

SEO 86

SEO User-Generated Branding Copywriting 86

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. Statista) 29% of people register for webinars on the same day they take place.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. Does any of this sound familiar?

Copywriting 133

Copywriting Key Performance Indicator Email Marketing CMO 133