Rock Content

AUGUST 13, 2019

It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons. Gating equals gaining information that you cannot gain without a gate in place. Is it an eBook? A white paper? And how are we capturing that traffic?

Whitepaper 50

Whitepaper eBook Education Place 50

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Offer ebooks for download on specific blog posts. Social media.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Rock Content

DECEMBER 14, 2023

For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. Some examples of beneficial content include: Blogs Podcasts Webinars White papers Ebooks Case studies Newsletters Apps These tools can establish your brand as an industry authority and increase your online presence.

SEO 70

SEO Whitepaper B2C eBook 70

Rock Content

AUGUST 13, 2019

It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons. Gating equals gaining information that you cannot gain without a gate in place. Is it an eBook? A white paper? And how are we capturing that traffic?

Whitepaper 40

Whitepaper eBook Education Place 40

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 89

Whitepaper eBook Fashion User-Generated 89

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Offer a Free Tool.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Marketing Insider Group

MAY 3, 2021

If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. From eBooks to video to social media posts, you are creating a narrative. Your Content Is All About You. Make Your Audience the Star.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Search Engine Land

DECEMBER 6, 2023

You can also demonstrate your expertise within the field with whitepapers and ebooks. B2B marketers often place a greater emphasis on “micro-conversions” compared to those in the B2C sector. CTAs should be clear, compelling, and strategically placed. Bounce rate. Pageviews per session.

SEO 105

SEO CRM B2C eBook 105

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Be trustworthy. Add social proof.

eBook 145

eBook Finance User-Generated Transform 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.

eBook 111

eBook Whitepaper Health eCommerce 111

Marketing Insider Group

APRIL 19, 2021

You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Nurture your relationship with your customers for the long run. Start by Identifying Your Target Customers.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Litmus

APRIL 11, 2022

Using form-protected content like ebooks, webinars, or white papers that sit behind a “gate” helps you collect first-party data. It was a place to collect unsubscribes and opt into specific lists that matched up to our email program. Reimagine your preference center. But don’t overlook the value of the preference center.

Email Marketing 82

Email Marketing Whitepaper Customer Journey eBook 82

OnPassive Marketing

OCTOBER 11, 2022

Google Adwords: This is a pay-per-click advertising service from Google that allows you to place ads on your website and pay for them only when someone clicks on the ad. These lead magnets can be in the form of PDFs, eBooks, white papers, or even webinars.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Hubspot Marketing

OCTOBER 25, 2023

Download an ebook. You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide. For instance, you can place the word “finally” at the sentence's beginning, middle, or end. Sign up for an account.

Whitepaper 114

Whitepaper Copywriting User-Generated PR 114

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. How Lead Magnets Can Grow Your Business.

Customer 145

Customer eBook Whitepaper User-Generated 145

Marketing Insider Group

OCTOBER 22, 2020

Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place. White Papers, eBooks, and Research Reports were. White Papers are the most “scientific” and “buttoned-up” of all the content formats.

Real Estate 98

Real Estate Whitepaper Finance eBook 98

Hubspot Marketing

JUNE 30, 2023

The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. We did that in our CTA in the "Download Ebook + Template Now" button. 9) Place your CTA prominently on your website. 8) Add alt text.

eBook 97

eBook PR Whitepaper Place 97

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. The Write Stuff.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Digital Marketer

NOVEMBER 4, 2022

Long-form content can come in various forms, including online guides and eBooks. newsletters that users can subscribe to) White paper content E-books, etc. With affiliates, you’ll be able to spread the word further about your product or service. They can also incorporate visuals like images, videos, etc. Conclusion.

Whitepaper 76

Whitepaper Fashion eBook SEO 76

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

SEPTEMBER 30, 2022

Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. Quora and Facebook are also great places to search. Publish Long-Form Content.

Thought Leadership 93

Thought Leadership eBook Whitepaper User-Generated 93

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 142

Branding Transform Whitepaper User-Generated 142

OnPassive Marketing

OCTOBER 1, 2022

Paid ads can be placed on search engines, social media, websites, and other online platforms. Lead Generation: Creating a lead magnet such as an ebook or white paper can help capture leads from potential customers interested in your products or services.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Digital Marketer

NOVEMBER 26, 2022

Long-form content can come in various forms, including online guides and eBooks. newsletters that users can subscribe to) White paper content E-books, etc. With affiliates, you’ll be able to spread the word further about your product or service. They can also incorporate visuals like images, videos, etc. Conclusion.

Whitepaper 71

Whitepaper Fashion eBook SEO 71

Marketing Insider Group

DECEMBER 3, 2020

It’s a heavy reminder that while we may think that we do the bulk of our shopping online, the lion’s share still takes place in person. We’ve finally encountered another audience where eBooks aren’t the predominant content format. of total US retail sales this year. in 2020, with e-commerce sales climbing 18.0%.

Retail 91

Retail Whitepaper Food B2C 91

Marketing Insider Group

AUGUST 19, 2015

Often, that content is a white paper, eBook, webinar or a newsletter. Testing shows that CTAs placed above the fold perform better than those further down. When the CTA and landing page headline match, the visitor knows they are in the right place. The highest performing landing pages…. Clear the decks!

Whitepaper 81

Whitepaper eBook Place Education 81

Martech

MARCH 22, 2022

Download the ebook (no registration required). Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start. Instead of, “We need a whitepaper” you should say, “We need to capture 100 qualified sales leads”.

Whitepaper 94

Whitepaper Food Marketing Marketers 94

Exposure Ninja

DECEMBER 3, 2023

It’s also important to remember that search isn’t the only place you should be getting your traffic from. Instead, you can create a big piece of broad content , like a white paper or eBook. You don’t want to rely on search completely. You need to branch out to survive.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Marketing Insider Group

MAY 15, 2023

If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! This includes blog posts , eBooks, whitepapers, webinars, and more. Content Marketing. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. Social Media.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Publishing whitepapers/ebooks? Analyzing this gives you a competitive edge. Are they running paid social ads or posting organic social content? Creating engaging videos?

CRM 103

CRM Whitepaper Marketing Marketers 103

Rock Content

APRIL 20, 2023

Other types of automatically generated content include content scraping, machine-translated content with no human checks on the quality, content spinning, and combining content from different places, including RSS feeds, to create a new page. You’ll never get in trouble with Google for using these tools purely for inspiration.

SEO 81

SEO Whitepaper User-Generated eBook 81

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The best place to start planning a demand generation campaign? Demand generation isn’t a quick fix. At the end, of course.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Duct Tape Marketing

JUNE 7, 2015

They have mechanisms in place that get their visitors to volunteer their information. Another strategy is to offer an eBook or White Paper in exchange for the information. You can even collect your content in themed eBooks and get more mileage out of the great content you’ve created in the past.

Whitepaper 71

Whitepaper eBook Advertising Advertisers 71

AWeber

APRIL 17, 2024

Open houses At open house events, place a sign-up sheet at the entrance to collect email addresses of interested buyers. Incentives you might want to offer in your emails or on your sign-up form include whitepapers, eBooks, or even a downloadable how-to guide.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Marketing Insider Group

JUNE 1, 2021

Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. It lives in many places – Google Analytics, social media sites, SEO tools, and more. Content marketing’s foremost objective is to attract your ideal buyers. Your content is the hook to gain the lead. Wrangling Data.

Content Marketing 137

Content Marketing Key Performance Indicator User-Generated Whitepaper 137

Duct Tape Marketing

FEBRUARY 18, 2020

Sales materials still hold an important place in the customer journey. Whether your sales team is meeting with prospects in person or via video call, there is still a place for presentation materials and leave-behinds. It shouldn’t be the white paper or Ebook that’s available for download on your website.

Whitepaper 82

Whitepaper Customer Journey Digital Marketing eBook 82