SmartBrief - Marketing

MARCH 22, 2024

Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. Or, at least that was my reaction to the headline of this article , “AI won’t replace B2B copywriters, because it can’t.”

Copywriting 96

Copywriting B2C New Technology Place 96

Buffer Marketing

JULY 4, 2023

So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned they were looking for a copywriter.

Copywriting 94

Copywriting Entertainment Education Analytics 94

Businesses Grow

MAY 30, 2023

He is the author of some of the world’s bestselling marketing books and is an acclaimed keynote speaker , college educator, and business consultant. How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Buffer Marketing

JANUARY 11, 2024

In 2024, we’re going to look for more ways to streamline processes and to educate our customers on how to do some of this themselves.    Early on, we used it in obvious ways, like to support our brand copywriting or using it to help us map out three to six month content calendars for ourselves and our clients. 

Copywriting 94

Copywriting Education Price Communications 94

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Copywriting 99

Copywriting Education Energy Health 99

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Often known as hard skills , technical skills are easily defined and measured competencies you gain through training or education. Copywriting. Copywriting. UX copywriting. Task management.

Copywriting 143

Copywriting Key Performance Indicator Transform Marketing 143

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. Copywriters need to watch out, but…. How cool/scary is that?!). Is this goodbye to “meaningful” homework? Maybe not just yet.

Copywriting 80

Copywriting Key Performance Indicator Transform User-Generated 80

Digital Marketer

MARCH 28, 2022

Academy is the central place to access all of the education materials DigitalMarketer offers. Learning Paths are carefully created outlines, similar to a school curriculum, that show new and experienced marketers which courses to take and in which order to meet specific educational objectives.

Education 76

Education Copywriting Digital Marketing Marketing 76

Martech

APRIL 5, 2023

Everything plays a role in your email success, from the health of your email database to your copywriting skills. Make your emails highly educational When email conversions drop, many marketers tend to try a more aggressive approach – more emails, more direct offers and higher discounts.

Health 117

Health Copywriting Inbound Marketing Education 117

Rock Content

APRIL 6, 2023

Copywriters Copywriters have been around since long before digital marketing was a thing, and they remain indispensable to businesses of all types. A copywriter may also compose web content or SEO material. Financial writers may be experts on money, investing, cryptocurrency, personal finance, and many other subtopics.

Whitepaper 91

Whitepaper Finance Copywriting Law 91

Search Engine Land

APRIL 5, 2023

Everything plays a role in your email success, from the health of your email database to your copywriting skills. Make your emails highly educational When email conversions drop, many marketers tend to try a more aggressive approach – more emails, more direct offers and higher discounts.

Health 99

Health Copywriting Inbound Marketing Education 99

Martech

MAY 27, 2022

His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. I got a job as a copywriter at a small digital marketing agency near Austin to get my foot in the door. It’s exhausting. They just need data analysis.

Analytics 107

Analytics Copywriting Marketing Marketers 107

Litmus

MARCH 27, 2024

The email world is characterized by inconsistent HTML and CSS support across clients , so understanding your audiences’ most used clients can help you make more educated design and development decisions—that could have a positive impact on the amount of time you spend creating emails. Need help getting started?

Copywriting 94

Copywriting Analytics Education Product 94

Search Engine Land

JANUARY 30, 2024

You’ll want to work with a copywriter to optimize and test these pages until conversions rise. Optimize the first two actions on content pages that don’t target the right keywords Are you leveraging the value of educational content ? You should: Focus on the first two actions on the blog.

SEO 116

SEO Transform Copywriting Law 116

Marketing Insider Group

APRIL 11, 2023

Constructing a plan for content creation that educates and engages consumers. Once you have a strong email list, professional copywriters and digital marketing strategists will find the best opportunities to increase: Clicks Email opens Traffic Conversions Want to learn how your email list can generate a 4300% ROI? Content Creation.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

AWeber

JANUARY 9, 2024

5 - Unlock the power of copywriting psychology Boost your open rates and conversions by leveraging proven copywriting techniques when writing nurture email subject headers and CTAs. Try the “sell me a pencil” copywriting exercise: Grab the nearest object (or pencil) and make a list of 3 things it does to make your life better.

Customer 91

Customer Copywriting Email Marketing User-Generated 91

Digital Marketer

NOVEMBER 26, 2022

And no, you don’t need to be a copywriter or hire one. Copywriting Is Hard, We Made It Simple… Discover The Foolproof Copywriting Formulas For Crafting Winning Sales Messaging From Scratch Every Time…Even If You Suck At Writing! Educate – show them what you know and what they’ve been doing is wrong.

Copywriting 65

Copywriting Education Product Customer 65

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Copywriting for Beginners by Skillshare. Copywriting basics. Screenshot via Skillshare. after the free trial.

Content Marketing 132

Content Marketing Copywriting Marketing Marketers 132

Martech

SEPTEMBER 28, 2023

SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. Eventually, this will expand into entertainment, education, healthcare, retail and more. I treat ChatGPT like a creative companion that keeps me focused on my target user (YOU, my dear reader!) Get MarTech!

User-Generated 129

User-Generated Copywriting Marketing Automation Platform eBook 129

Martech

JANUARY 30, 2023

Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “ this is a threat to Google ,” to the nuclear “could this potentially replace us marketing folks?” Nor do we know if anything ChatGPT says is potentially copyrighted or not. And the best part?

Copywriting 108

Copywriting Thought Leadership Digital Marketing Education 108

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Copywriting for ads, emails and landing pages. Copywriters. Keep customers informed with an educational campaign. Keyword research. Social media posts.

Customer 135

Customer Copywriting Marketing Marketers 135

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Modern buyers do their research and educate themselves about their company’s problems and solutions before making initial inquiries. Copywriting. The Shift to Customer-Centric Marketing. Awareness Stage.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Max has educated 10k+ and run ads for some of the biggest brands in the world.

Copywriting 72

Copywriting eCommerce Marketing Marketers 72

Buffer Marketing

JANUARY 11, 2024

In 2024, we’re going to look for more ways to streamline processes and to educate our customers on how to do some of this themselves.    Early on, we used it in obvious ways, like to support our brand copywriting or using it to help us map out three to six month content calendars for ourselves and our clients. 

Copywriting 40

Copywriting Education Price Communications 40

AWeber

DECEMBER 14, 2022

High-value lead magnets with educational content get the most subscribers. Copywriter and Marketing Consultant Henneke Duistermaat of Enchanting Marketing offers a 16-part copywriting email course as her lead magnet. For example, you could send a weekly educational newsletter or educational automated email series.

eBook 106

eBook Shipping eCommerce Copywriting 106

Digital Marketer

NOVEMBER 26, 2022

And no, you don’t need to be a copywriter or hire one. Educate – show them what you know and what they’ve been doing is wrong. You’ll get tips and strategies from me (a conversion copywriter) on implementing such changes. Can this post alone help you write your high-converting sales copy? Keep reading.

Copywriting 65

Copywriting Education Product Customer 65

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! Hey Posse, it’s Alex!

Copywriting 88

Copywriting SEO Promotion Video Marketing 88

Digital Marketer

JANUARY 16, 2023

The level of degree available will depend on your current education history, but the specific course will be down to your personal choice. Marketing or public relations intern – Another possibility if you don’t have a degree, or you’re still in education. When we say marketing degree, the term is a bit too general.

Education 76

Education Marketing Marketers Communications 76

Sprout Social

FEBRUARY 24, 2022

If you’ve been in the work world for a while, including certifications in your resume—like Google Analytics or Sprout Certifications —can highlight your commitment to continuing education in an ever-changing field, as well as your proficiencies. Emphasize experience over education. The takeaway? There are a few exceptions to this rule.

Real Estate 104

Real Estate Education Social Media Marketing Copywriting 104

Neil Patel

FEBRUARY 16, 2021

Great copywriting can move mountains. That’s the power of copywriting. What, Exactly, Is Copywriting? There’s a lot of confusion out there when it comes to copywriting. Copywriting is content writing with the direct goal of making a sale. Here’s a copywriting example from my website.

Copywriting 145

Copywriting Price Education Product 145

AWeber

MAY 17, 2022

We can then create educational content to resolve those challenges. For instance, we created our What to Write in Your Emails and Email List Growth Blueprint courses after receiving survey feedback requesting help with email copywriting and list growth. How to use customer pain points in copywriting and content marketing.

Customer 122

Customer Copywriting Marketing Marketers 122

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Max has educated 10k+ and run ads for some of the biggest brands in the world. DigitalMarketer Author.

Copywriting 70

Copywriting eCommerce Marketing Marketers 70

Hootsuite

MARCH 8, 2023

Arguably the most time-consuming of them all is copywriting. Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Reset Social media marketers wear all the hats and do all the jobs.

User-Generated 134

User-Generated Millennials Copywriting Social Media Marketing 134

Hubspot Marketing

DECEMBER 5, 2023

Industry-specific skills in a particular field, like marketing, education, or healthcare. For example, if you develop email marketing campaigns, list Email marketing, Drip campaigns, Copywriting, [Industry] email marketing , and so on. Soft skills like adaptability, critical thinking, teamwork, or leadership. Are you a job seeker?

Thought Leadership 107

Thought Leadership Copywriting Education Email Marketing 107

Martech

NOVEMBER 3, 2021

These are strategists, content builders, copywriters, analytics and martech specialists (to name a few). Another org produces all content locally for maximum relevance, using central teams to educate on brand and content guidelines. . All images courtesy the author. People perform the work.

Non-Profit 114

Non-Profit Copywriting Marketing Automation Platform Marketing 114

Hubspot Marketing

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. Consistently educating them and helping them solve their problems will build their trust, making it more likely they’ll move to the middle of your funnel when they’re ready.

Affiliate Marketing 132

Affiliate Marketing Copywriting eBook eCommerce 132

Sprout Social

FEBRUARY 25, 2021

When Social Media Coordinator/Manager/Specialist really means: Community Manager Copywriter Data Analyst Graphic Designer Researcher. And social teams can ask for the resources and support they need without feeling like they have to re-educate their leaders on what it is they actually do. CHARGE PEOPLE FOR ALL THOSE JOBS!

Copywriting 116

Copywriting Marketing Marketers Management 116