Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing?

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

AWeber

NOVEMBER 21, 2022

Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue. Place them in a Black Friday or Cyber Monday email, a holiday newsletter , or a New Year’s sale message to your subscribers.

Email Marketing 105

Email Marketing Copywriting Marketing Marketers 105

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 83

Email Marketing Copywriting Marketing Marketers 83

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

Email Marketing 139

Email Marketing Marketing Marketers Promotion 139

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Vertical Response

SEPTEMBER 18, 2023

Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales. However, as the use of email marketing grows, there are laws and regulations in place to govern its use.

Email Marketing 72

Email Marketing Law Marketing Marketers 72

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Here’s how I approach writing new marketing emails: Write a rough draft.

Copywriting 109

Copywriting Transform Place Email Marketing 109

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 74

Market Trends Email Marketing CMO Marketing 74

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Email Marketing 98

Email Marketing Transform Copywriting Marketing 98

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 144

Copywriting Email Marketing Entertainment Marketing 144

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Sprout Social

MAY 25, 2016

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. Choosing the Right Email Service Provider.

Email Marketing 110

Email Marketing Copywriting Marketing Marketers 110

AWeber

MAY 6, 2022

HTML emails look more like a website page, complete with an image, a colored background, and embedded links - all the visual elements most marketers want to have in their emails. Maybe most marketers, but not all of them. One survey of email marketers showed that only 20% of marketers prefer to send only HTML emails.

Copywriting 122

Copywriting User-Generated Email Marketing eCommerce 122

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? And should marketers stop tracking subscribers? Not so with email spy pixels. Episode Transcript.

Email Marketing 71

Email Marketing Marketing Marketers Copywriting 71

Digital Marketer

MARCH 28, 2022

Austin, TX: Today, DigitalMarketer, the leader in building digital marketing certification courses for agency and small business owners, is launching Academy. Academy is the central place to access all of the education materials DigitalMarketer offers.

Education 76

Education Copywriting Digital Marketing Marketing 76

Litmus

MARCH 13, 2023

Samar Owais (she/her) Email Conversion Strategist and Founder at Emails Done Right Follow Samar on LinkedIn and Twitter What did the beginning of your time in email marketing look like? Once I became fascinated with email marketing, there was no looking back. Non-stop learning.

Copywriting 68

Copywriting eCommerce Email Marketing Place 68

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. I feel like I didn’t choose the email life, the email life chose me. I dove into that and learned everything about email, inside and out.

Copywriting 70

Copywriting eCommerce Finance Email Marketing 70

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

AWeber

MAY 22, 2024

Ever wonder why some businesses have a knack for achieving their marketing goals? There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand. Exist as a published page on your website or on a marketing platform.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Hootsuite

MARCH 7, 2023

It is a marketing term to describe urging your audience to act in a certain way. Call-to-action buttons and phrases can appear at any place in the user journey that you want to direct your audience. They can also appear in emails for an email marketing campaign, on paid ads, at the end of a blog post, and on landing pages.

Copywriting 110

Copywriting Fashion Advertising Advertisers 110

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. I feel like I didn’t choose the email life, the email life chose me. I dove into that and learned everything about email, inside and out.

Copywriting 55

Copywriting eCommerce Finance Email Marketing 55

Pam Didner

OCTOBER 4, 2022

I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content.

Copywriting 89

Copywriting Marketing Marketers Marketing Strategy 89

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Content Marketing Institute.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022.

Marketing 91

Marketing Marketers Email Marketing User-Generated 91

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. Whatever it is, you need to be crystal clear about WHY you want to use ChatGPT in the first place.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 108

Transform User-Generated Marketing Marketers 108

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide.

PR 52

PR Copywriting Marketing Marketers 52

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Taking Up Personalization a Notch Higher In 2024, AI’s impact on digital marketing is more pronounced than ever.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. Remember, the first question of every visitor to every web page is “Am I in the right place?” If you were tempted to write a clever headline, this is the place to use those little gems.

Copywriting 140

Copywriting Real Estate User-Generated SEO 140

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Your CTA might prompt people to do one of the following actions: Subscribe to your email newsletter. What is a call-to-action?

Whitepaper 123

Whitepaper Copywriting User-Generated PR 123

Duct Tape Marketing

JULY 14, 2020

How to Put Your Website At the Center of All Your Marketing written by John Jantsch read more at Duct Tape Marketing. Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Build Out Email Marketing.

Direct Mail 101

Direct Mail Copywriting Marketing Marketers 101

Digital Marketer

OCTOBER 24, 2022

Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. In this article, you will learn why this is the best time to start your digital marketing career (even as a complete beginner). Why Digital Marketing and Why Now? Digital Marketing Is An In-Demand Skillset.

Digital Marketing 82

Digital Marketing Copywriting Marketing Marketers 82