Marketing Insider Group

AUGUST 9, 2021

A copywriting service can feel like a nice-to-have luxury. There are so many other important places to allocate your budget. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential.

Copywriting 140

Copywriting Finance Law B2C 140

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. Nicola Moors ?.

Copywriting 92

Copywriting Transform Customer Journey Customer 92

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? Let’s see, your copies will land on the farthest place in search engines, unreachable and unreadable. It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. Always place the headline at the very top of your email.

Copywriting 111

Copywriting Transform Place Email Marketing 111

Jeff Bullas

JANUARY 23, 2023

He also wrote Andre Agassi’s book “Open” and the autobiography of the founder of Nike, Phil Knight. Ghostwriting a book for someone is a big task and maybe not the easiest place to start to monetize your gift and passion for writing. Copywriting Copywriting involves writing persuasive text that is used to sell a product or service.

Copywriting 264

Copywriting Affiliate Marketing Manufacturing Advertising 264

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 105

PR Transform CMO Marketing 105

Sprout Social

DECEMBER 6, 2018

Marketing and advertising have changed over the past decade or so. And anyone who is willing to consider reading, watching, or listening to an online advertisement demands to be captured by a compelling and engaging ad or marketing campaign. These three steps are not new to marketing. Facebook ads.

Copywriting 90

Copywriting Entertainment Advertising Advertisers 90

SmartBrief - Marketing

MARCH 22, 2024

Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. Or, at least that was my reaction to the headline of this article , “AI won’t replace B2B copywriters, because it can’t.”

Copywriting 96

Copywriting B2C New Technology Place 96

Search Engine Land

FEBRUARY 7, 2024

Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. In case of potential duplication or close similarities, make sure canonicals are in place to differentiate product descriptions and pages. See terms.

Product 130

Product SEO Copywriting eCommerce 130

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. Especially within the realm of content marketing? Copywriters need to watch out, but…. What is ChatGPT? Definitely not.

Copywriting 80

Copywriting Key Performance Indicator Transform User-Generated 80

Rock Content

AUGUST 2, 2023

Although traditional marketing still has its value, your overall strategy simply isn’t complete until you’ve mastered digital and content marketing , as well. That’s where today’s best freelance healthcare marketing experts come in. Why Hire a Healthcare Marketing Expert to Write for You?

Copywriting 69

Copywriting Health Marketing Marketers 69

Jeff Bullas

FEBRUARY 23, 2023

The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start. A gig is purchased every 4 seconds on Fiverr, with freelancers and experts making anywhere from $5 to $15,000+ per project.

Finance 360

Finance Copywriting Health User-Generated 360

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Transform 94

Transform Copywriting CMO Marketing 94

Rock Content

SEPTEMBER 27, 2023

They also rocked marketing , upending how things have been done for decades and bringing new ideas and tactics. Much of the marketing, however, was centered on star actors. When the strikes upended these marketing methods, the large studios scrambled. Producers play a leading role in arranging a marketing campaign.

Copywriting 74

Copywriting Marketing Marketers Promotion 74

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Neil Patel

SEPTEMBER 4, 2020

They could also make your marketing less effective. What is Marketing Siloing? When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves. Why Are Marketing Silos Detrimental to Your Bottom Line? Like actual silos, they’re separated and don’t interact.

Copywriting 142

Copywriting Marketing Marketers SEO 142

Pam Didner

OCTOBER 4, 2022

I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content.

Copywriting 89

Copywriting Marketing Marketers Marketing Strategy 89

AWeber

MAY 6, 2022

HTML emails look more like a website page, complete with an image, a colored background, and embedded links - all the visual elements most marketers want to have in their emails. Maybe most marketers, but not all of them. One survey of email marketers showed that only 20% of marketers prefer to send only HTML emails.

Copywriting 124

Copywriting User-Generated Email Marketing eCommerce 124

Digital Marketer

MARCH 28, 2022

Austin, TX: Today, DigitalMarketer, the leader in building digital marketing certification courses for agency and small business owners, is launching Academy. Academy is the central place to access all of the education materials DigitalMarketer offers.

Education 76

Education Copywriting Digital Marketing Marketing 76

Hubspot Marketing

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. Let’s say you’re creating a marketing budget and want to decide how to allocate a portion for social media. Posts with images, for example, see 2.3X

Copywriting 144

Copywriting Energy Food Promotion 144

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0 turned out.

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Martech

FEBRUARY 7, 2022

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least through my anecdotal observations, most folks in this community have specialized in marketing automation and adjacent subspecialties, and there is nothing wrong with this.

Customer Journey 94

Customer Journey Copywriting Marketing Marketers 94

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. When I left that role, I knew I wanted to stay connected to email marketing. So I started Fix My Churn and supported both SaaS and eCommerce brands in their lifecycle marketing.

Copywriting 71

Copywriting eCommerce Finance Email Marketing 71

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Content Marketing Institute.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Rock Content

OCTOBER 12, 2023

Here, we’ll go over everything you need to know about social media marketing for contractors to drive traffic, attract clients, and boost your bottom line. They’re also likely to leverage it as a resource the next time they’re in the market for a contractor. Then, LinkedIn could be a solid place to meet new clients.

Social Media Marketing 74

Social Media Marketing Copywriting User-Generated Marketing 74

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Customer 134

Customer Copywriting Marketing Marketers 134

Litmus

MARCH 13, 2023

Samar Owais (she/her) Email Conversion Strategist and Founder at Emails Done Right Follow Samar on LinkedIn and Twitter What did the beginning of your time in email marketing look like? Once I became fascinated with email marketing, there was no looking back. I also followed email marketing experts like Joanna Wiebe and Val Giesler.

Copywriting 67

Copywriting eCommerce Email Marketing Place 67

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. Remember, the first question of every visitor to every web page is “Am I in the right place?” If you were tempted to write a clever headline, this is the place to use those little gems.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. As marketers, we can't ignore these statistics.

Email Marketing 139

Email Marketing Marketing Marketers Promotion 139

Orbit Media Studios

MAY 7, 2024

Does marketing vary by region or country? How are the organization and marketing efforts structured? This is the first place you might run into trouble. Forms The most common place to have an unexpected issue is in forms or other user input. Updates and edits by Mackenzie Pelletier, SEO Copywriter at Orbit.

Copywriting 52

Copywriting User-Generated Transform SEO 52

Buffer Marketing

JANUARY 11, 2024

  I’m using AI to open up time to work on my business instead of in my business My agency, like so many businesses, has always faced the “cobbler's children have no shoes” problem: While we’re on top of our clients’ marketing, content, and social media needs, our channels used to get almost no attention. 

Copywriting 95

Copywriting Education Price Communications 95

Buffer Marketing

NOVEMBER 30, 2023

I followed some well-known writers and marketers to keep consuming content related to my industry regularly.   For instance, if you're in the marketing industry, your audience persona could include professionals in marketing, advertising, or related fields. So, I started consuming content on LinkedIn.

Copywriting 122

Copywriting User-Generated Promotion Advertising 122

Exposure Ninja

AUGUST 11, 2023

Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. Marketing is made up of hundreds of different actions, all working towards the same goal.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 98

Transform User-Generated Marketing Marketers 98

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. Why do you want to experiment with AI in the first place? Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later).

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127