Remove Copywriting Remove Energy Remove Social Media Marketing
article thumbnail

6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer Marketing

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

article thumbnail

What Is a Social Media Content Creator and When to Hire One

SocialPilot

Social Media Copywriters Best for: Twitter/X, Threads, LinkedIn, Instagram captions Copy pros who nail tone, CTAs, and punchy messaging in tight character limits. What Social Media Content Creators Do & How They Work within an Agency or Brand Team? What Does a Social Media Content Creator Do?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Instagram Marketing in 2025: The Complete Guide to Form Your Strategy (+ Best Practices)

Buffer Marketing

Setting objectives ensures you’re intentional and smart with your Instagram marketing efforts. Your Instagram marketing goals won’t exist in a vacuum, though. You must first figure out your larger business goals and how social media marketing contributes to them.

article thumbnail

Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

article thumbnail

11 ways to use AI in social media (not just for content creation)

Hootsuite

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. What used to take a full day now takes two hours, allowing our team to redirect energy into strategy. As youll see in this post, AI works best when used as a tool to foster and support human creativity.

article thumbnail

10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

Signs of social media burnout may be subtle at first but can result in a breakdown if left unattended. According to the World Health Organization , symptoms include: Energy depletion or exhaustion. 10 ways to avoid social media burnout. Do you lack energy and motivation on the job? Job dissatisfaction.

Health 145
article thumbnail

Organic vs Paid Social Media: The Ideal Hybrid Strategy

Buffer Marketing

Paid social media, on the other hand, requires a budget for ad spend and may also involve costs for ad creation, management, optimization, and retargeting. It's important to note that organic and paid social media require different skill sets.