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5 ways to use project management data to increase marketing ROI

Martech

Performance tracking Performance metrics significantly impact future project success. Project management data lets you track progress toward deadlines, budgets and key performance indicators (KPIs). Consistently monitor these metrics to stay aligned with goals and optimize your efforts.

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How to manage social media content creation across networks

Sprout Social

For example, a creator can assist with Instagram caption ideas and other social media copywriting needs. By defining key performance indicators (KPIs) and tracking metrics like reach, impressions, click-through rate or conversion rate, you can identify what types of content perform best.

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How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

Hubspot Marketing

Joseph Sugarman, author of The Adweek Copywriting Handbook , calls this creating a slippery slide. So, as your audience grows, evolve your key performance indicators (KPIs) to match your stage of growth.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) It should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details.

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Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)

Animalz blog

or what their industry is (copywriters, designers, etc.). Let’s say you offer a course for freelancers, and you have copywriters, designers, and programmers signing up. You might find that programmers spend the most money but convert the worst, while copywriters and designers spend less but convert very well.

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Master Google Ads: A Guide to Effective Online Advertising

Vertical Response

Key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per click (CPC) are essential in assessing campaign performance. Data analysis helps identify high-performing areas, enabling advertisers to replicate success in other areas.

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5 Website Copywriting Techniques to Convert More in 2023

Rock Content

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.