Orbit Media Studios

MAY 7, 2024

In many cases, you’re translating the bulk of your content but adding or removing some based on local laws or culture. This is especially true if you’re putting time and effort into SEO, design, copywriting, hosting, managing and on top of all of that, building a multilingual website. This is why content localization is so valuable.

Copywriting 92

Copywriting User-Generated Transform SEO 92

Search Engine Land

JANUARY 30, 2024

You’ll want to work with a copywriter to optimize and test these pages until conversions rise. A law firm can showcase their bar association, awards, settlements and other data showing that they’re a business people trust. You can add new CTAs, change the layout and copy – anything you can – to entice visitors to take action.

SEO 119

SEO Transform Copywriting Law 119

Vertical Response

SEPTEMBER 18, 2023

However, as the use of email marketing grows, there are laws and regulations in place to govern its use. CAN-SPAM Act: The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) is a US federal law that regulates commercial email messages.

Email Marketing 73

Email Marketing Law Marketing Marketers 73

Businesses Grow

APRIL 8, 2024

Following the law is easy. As I write these words, there is news all over the web about AI companies indiscriminately breaking the law to bring copyrighted content into their insatiable data machines. It will eliminate many entry-level jobs dedicated to copywriting, video production, social media management, research, and more.

Non-Profit 81

Non-Profit Law Transform Marketing 81

Orbit Media Studios

APRIL 25, 2023

There are a lot of AI applications for creative firms: audience research, competitive analysis, draft copywriting, editing, generating design concepts and visual assets, reporting and analytics. Which law firm sounds best to you? An AI-powered law firm should be more efficient and more thorough. The list goes on and on.

Law 102

Law Price User-Generated Finance 102

Orbit Media Studios

JANUARY 31, 2023

This is the key to conversion copywriting. But with this information, copywriting flows naturally. Ideally, the SEO copywriting (incorporating related phrases) overlaps with the conversion copywriting (answering top sales questions) and your homepage both ranks and converts like a champ. It has a lot of jobs to do.

Copywriting 140

Copywriting Real Estate User-Generated SEO 140

Content Marketing Institute

JUNE 28, 2018

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. That’s never a great practice – and might have violated the law that prompted the email in the first place. Some thanked us for being loyal subscribers.

Law 97

Law Copywriting Email Marketing Content Marketing 97

Lynton Web

JANUARY 12, 2024

Copywriting : The right words can inspire, persuade, and connect. Permissions : Adherence to privacy laws and respect for user preferences are paramount. Here are more detailed steps and considerations: Segmentation/Targeting : Effective segmentation is critical to delivering more relevant and engaging content.

Email Marketing 91

Email Marketing Transform User-Generated Marketing 91

Neil Patel

AUGUST 3, 2021

There are hundreds of industries out there, and you can learn a lot from all of them, whether it’s high-end luxury retail , insurance, or the law. All the best copywriters take inspiration from the ads that came before. Don’t get hung up on your competitors, however. See what they have in common.

Transform 136

Transform Advertising Advertisers Copywriting 136

Sprout Social

SEPTEMBER 26, 2023

AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. It’s also important to revisit the policy frequently so you’re up-to-date with new developments in the industry, including legislation and laws that may be applicable.

User-Generated 101

User-Generated Transform Marketing Marketers 101

Sachs Marketing Group

JULY 21, 2023

Copywriting comes into play by delivering a persuasive narrative about your products or services using proven copywriting formulas. Furthermore, given the implications of GDPR and other privacy laws, ensuring you maintain an opt-in list and respecting user data is non-negotiable. However, design alone isn’t enough.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Customers.ai

FEBRUARY 20, 2024

Jasper: Email Marketing Copywriting Tool Jasper is one the best AI copywriting tools that can help you write better, more engaging emails. If you’re looking for a trusted email newsletter service that’s been around and has great support, AWeber is where it’s at. #10. What features should I look for in an email marketing tool?

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Neil Patel

SEPTEMBER 20, 2021

Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. I also wrote a whole post on PPC ad copywriting to help you create engaging copy. Another option for niche paid ad campaigns could be influencer partnerships. What next?

Advertising 126

Advertising Advertisers Copywriting Law 126

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Backlinko

JUNE 2, 2023

I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. What I like: The Jasper AI writing tool comes with more than 50 copywriting templates. Copy.ai : Best For Copywriting Like Jasper, Copy.ai Don’t worry. What I like: The fact that Copy.ai

Price 67

Price User-Generated Copywriting SEO 67

Rock Content

JULY 20, 2020

No wonder that one of the most valuable professions on the market is that of a Copywriter, the persuasive writing professional. Scandals and data leaks have caused laws such as GDPR to be implemented in several countries around the world. Being able to interpret data is no longer enough.

Transform 19

Transform Law Copywriting User-Generated 19

Litmus

FEBRUARY 14, 2020

Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. This is clearly defined in the CAN-SPAM law in the US and should be standard practice at this point. Episode Transcript. I’m your host, Jason Rodriguez. Content-wise, there are three key recommendations.

Email Marketing 79

Email Marketing Copywriting Law Communications 79

Rock Content

APRIL 24, 2023

Running a law firm is a lot of work, regardless of whether you’re big or small. To streamline the content marketing process, it makes sense for a firm to hire a legal copywriter. By generating high-quality content that potential clients may need, a law firm can establish trust and build its authority within the industry.

Copywriting 71

Copywriting Law eBook Marketing Strategy 71

Sprout Social

JUNE 24, 2019

Arkside Marketing is a full-service ad agency specializing in regulated industries such as law firms, automotive, healthcare, and education. With over two decades of technology expertise, its team knows what it takes to keep clients relevant in a rapidly evolving space. Arkside Marketing, Inc. Elevation Brands.

Non-Profit 67

Non-Profit PR Social Media Marketing Retail 67

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. Hick’s Law doesn’t prevent you from giving your customers options. See Hick’s Law/the Paradox of Choice, above.) Source: eDataSource 4.

Customer Journey 122

Customer Journey eCommerce Customer Law 122

Orbit Media Studios

FEBRUARY 26, 2024

Does the site comply with privacy laws? The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Copywriting indicates relevance for the target phrases. The site complies with privacy laws Your website shouldn’t create legal risks.

Copywriting 72

Copywriting Law CRM User-Generated 72

Jeff Bullas

DECEMBER 27, 2022

You might target your campaign towards law firms one month and home services the next. A common mistake made by copywriters and content creators is drafting the content they want to feature rather than the content their audiences want to read. Also, think about where your market is at in the buyer journey. Image Source.

SEO 275

SEO Copywriting Law Communications 275

AWeber

JANUARY 4, 2024

From headlines to body copy to calls-to-action (CTAs), a little smart copywriting can engage your audience, educate them, and compel them to do something (like clicking a link). So if you’re sending emails to people in the US and you don’t include a physical address, you’re breaking the law. Call to Action (CTA) What is it?

Law 64

Law Email Marketing Promotion Copywriting 64

Rock Content

APRIL 25, 2024

It’s not because Netflix has a younger communication style that your law firm can do the same. What is brand messaging vs. copywriting? On the other hand, copywriting specifically focuses on the creation of written content such as ads, slogans, and website copy, which are part of the broader brand messaging strategy.

Communications 52

Communications Branding Affiliate Marketing User-Generated 52

Neil Patel

APRIL 22, 2021

Copywriters know that people buy products emotionally, then justify the purchase with logic. Music Law Contracts also evokes curiosity in their call-to-action button. This copywriting technique has long been used by Dan Kennedy, Ted Nicholas and other renowned copywriters.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Businesses Grow

DECEMBER 8, 2022

ChatGPT can do much more than just blogging and copywriting. The proposed Journalism Competition and Preservation Act would allow news publishers to collectively negotiate with online platforms such as Facebook and Google for compensation for their content, granting them an exemption from antitrust laws in the process.

Transform 145

Transform Marketing Marketers Copywriting 145

Hootsuite

MARCH 31, 2022

All sounds are owned by Facebook, so you don’t have to worry about pesky copywriting laws. You can search for free sounds by genre, keywords, vocals, and more to capture the perfect mood for your next Facebook video. Use the Facebook Sound Collection to: Find audio tracks for your video. Get sound effects for your video.

Analytics 142

Analytics Copywriting Law Advertising 142

Hubspot Marketing

JULY 10, 2019

With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. Copywriting that makes people want to take action is both simple and compelling. It's the law. No one wants to read content that's optimized for a robot.

Law 98

Law Email Marketing User-Generated Communications 98

Marketing Insider Group

JANUARY 6, 2020

Speakers include experts in brand building, marketing, copywriting, and SEO from some of the most successful brands in Europe and the world. ANA, the Association of National Advertisers, runs several events throughout the year across the US covering influencer marketing, branding, data, advertising, and marketing law.

Marketing 22

Marketing Marketers eCommerce Social Media Marketing 22

Unbounce

APRIL 18, 2024

Ignoring email marketing laws Spam laws are a real thing and breaking them can land you in hot water, which could result in hefty fines or worse. Laws like CAN-SPAM (US), CASL (Canada), and GDPR (EU) all have specific requirements for things like consent, content, and unsubscribe options.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Neil Patel

MARCH 15, 2021

This is where a strong call to action comes into play, and copywriting is super important. Follow Email Marketing Laws and Regulations. I can’t tell you which is the right or wrong path for your business, but I can tell you that it’s important to have a clear purpose when asking for an address.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Orbit Media Studios

FEBRUARY 28, 2024

But any web firm that de-emphasizes the importance of conversion copywriting is likely to build a low converting website. They can cause problems, hurting search rankings and lead flow, creating legal liability from privacy and copyright laws, not to mention the low ROI of an expensive, time consuming, low-performing final product.

User-Generated 93

User-Generated Analytics SEO Communications 93

Litmus

JUNE 17, 2021

So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. Master copywriter, Claude Hopkins, said it plainly: “Curiosity is one of the strongest human incentives.” Some “best practices” are even conflicting. Welcome everyone’s ideas.

Shipping 119

Shipping Copywriting Whitepaper Email Marketing 119

Duct Tape Marketing

JANUARY 24, 2018

John Corcoran: Yeah, I remember I was working for a law firm, this was before I became an entrepreneur, I’ve been an entrepreneur for about seven years now, but before then I was working for a law firm as a lawyer and I was writing regularly, blogging regularly for the law firm’s blog.

Law 46

Law Real Estate Copywriting Promotion 46

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Such law establishes the rights that citizens have regarding how companies use their data. Compliance with regulations. Landing pages.

Transform 73

Transform User-Generated Whitepaper Law 73

Duct Tape Marketing

JUNE 18, 2019

If you’re feeling shaky in your copywriting skills, check out this list of dos and don’ts. Not only is it the law to give folks a chance to opt-out of your marketing messaging, it can also help you maintain a clean email list. Incorporate Elements Beyond Text. And what better way to do that than to add elements beyond text?

Copywriting 78

Copywriting Law Shipping eBook 78

Duct Tape Marketing

AUGUST 10, 2017

Imagine you’re an attorney (specializing in family law) looking to place a small ad. There’s simply no room in a small ad for extravagant copywriting. Why are you running it? What are you hoping people will do? If you can’t answer this, advertising is a waste of your time and money. The reason for this?

Advertising 62

Advertising Advertisers Direct Mail Copywriting 62