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The Importance of Email Marketing and How to Do it

Lynton Web

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

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Navigating Email Marketing Regulations: A Guide to CAN-SPAM, GDPR, and More

Vertical Response

Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales. However, as the use of email marketing grows, there are laws and regulations in place to govern its use.

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57 common email marketing mistakes to avoid to boost click rate

Unbounce

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

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25 Best Email Marketing Tools to Dominate Inboxes in 2024

Customers.ai

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

From automated copywriting to rewriting a piece of content, AI writers are well-versed in this creative process. Click here For instance, if you’re an email marketer, AI may help in the tracking of email marketing campaigns, generating subject lines, and personalizing email copies. There’s more.

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13 Parts of an email you need to boost opens, clicks & sales

AWeber

Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action. Copy What is it?

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6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

A few weeks ago, your inbox was probably stuffed with GDPR emails. These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Focus on engaged #email audience to ensure they recommit to your database.

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