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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. Let’s get into it, shall we?

SEO 118
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How to Successfully Design a Multilingual Website: Tips & Considerations

Orbit Media Studios

In many cases, you’re translating the bulk of your content but adding or removing some based on local laws or culture. If your site is set up with hreflang tags, you’re telling the search engine that your website (or certain pages) is/are available for different user’s preferred languages. 3,000 vs. 3’000 vs 3 000).

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Web Design Requirements Checklist: 10 Must-Haves for Every Marketing Website

Orbit Media Studios

Does the site comply with privacy laws? The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Copywriting indicates relevance for the target phrases. Lead generation is really the overall goal, not a specific requirement.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. So, how does it work?

Law 91
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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. You might know the nuances of your site and sales funnel, but your users do not.

SEO 115
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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

Remember, the first question of every visitor to every web page is “Am I in the right place?” Include the target keyphrase This is a key place to indicate relevance to search engines, which means using the primary target keyphrase. If you were tempted to write a clever headline, this is the place to use those little gems.

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How to Create The Perfect Call-to-Action

Neil Patel

Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. That is the action button you should be focusing some energy on for quality lead generation. It’s because of Google’s users. The benefit to its users is access to the best information.

eBook 145