Sprout Social

SEPTEMBER 12, 2024

AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics.

Management 137

Management User-Generated Key Performance Indicator Transform 137

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

SocialPilot

FEBRUARY 12, 2025

Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro.

Copywriting 50

Copywriting Transform User-Generated Gen Z 50

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform 129

Transform SEO Copywriting User-Generated 129

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter.

Copywriting 144

Copywriting SEO User-Generated Branding 144

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 100

User-Generated Price Marketing Marketers 100

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Help me craft a post that invites users to a product demo or trial session.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

NOVEMBER 22, 2024

.” The deployment of genAI in the customer journey means that recommendations or additional items for a shopping list can be generated without feeding the shopping list into a third-party LLM like ChatGPT (Lerallut’s example was AI suggesting a good Burgundy to accompany a boeuf Bourguignon ). Bringing consumers on board.

Copywriting 112

Copywriting Retail User-Generated Customer Journey 112

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Customer loyalty 111

Customer loyalty Copywriting Communications User-Generated 111

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. Thats a ton of wasted marketing potential. Understand user behavior.

Place 117

Place User-Generated eBook Marketing 117

Jeff Bullas

FEBRUARY 23, 2023

Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers. Copyhackers Niche : Copywriting/Startups/Marketing/Freelancing Amount : $325 Payment Method : Paypal Copyhackers is interested in practical content for startups, marketers, freelancers , and designers.

Finance 360

Finance Copywriting Health User-Generated 360

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 136

SEO User-Generated Transform eCommerce 136

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Tip: Use the AI-generated draft as a foundation.

Copywriting 121

Copywriting User-Generated SEO Market Trends 121

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.

Social Media Marketing 107

Social Media Marketing Transform Marketing Marketers 107

Hubspot Marketing

MAY 13, 2025

While the time lost to the scroll can feel like just another social platform, thinking of Reddit like LinkedIn or Facebook is a mistake, especially when you put on your marketing hat. The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing.

Copywriting 71

Copywriting Marketing Marketers User-Generated 71

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. And make your site more user-friendly.

SEO 116

SEO Law User-Generated Analytics 116

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 130

Transform Analytics User-Generated Education 130

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Lets talk about where AI agents fit into marketing today, the real benefits they can deliver to your marketing team, and what the future could hold. Why are AI agents useful in marketing?

Price 105

Price CMO Marketing Marketers 105

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters.

Copywriting 96

Copywriting User-Generated Price Promotion 96

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. It’s an arm of social media marketing where you spend money to reach the right audience. How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. Enter: Social media advertising.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Scoop.it!

DECEMBER 26, 2023

Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably.

Copywriting 105

Copywriting User-Generated Communications Email Marketing 105

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper 121

Whitepaper User-Generated Thought Leadership Copywriting 121

Rock Content

SEPTEMBER 5, 2023

User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for. User-generated content keeps people talking about you and helps supply Google with the steady stream of new content it wants to see from brands. Incorporate UGC in blog posts and articles.

User-Generated 97

User-Generated SEO Shoppers Copywriting 97

Hubspot Marketing

DECEMBER 10, 2024

If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales. SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Search intent considers what users want when they type something into Google.

SEO 126

SEO Gen Z Finance Transform 126

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

Price 111

Price User-Generated Copywriting Analytics 111

Orbit Media Studios

APRIL 30, 2025

Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Highly skilled AI users rarely chat back-and-forth to edit their AI responses. That first prompt was your first step.

Transform 108

Transform User-Generated CMO Copywriting 108

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media. The key phrase here? Some of them?

Thought Leadership 105

Thought Leadership Energy User-Generated Copywriting 105

Litmus

JULY 31, 2024

As personalization becomes the norm for all kinds of marketing channels, I think it’s time for us to get more specific about these tactics that involve vastly different levels of resource and data to pull off and also have vastly different levels of impact, depending on the scenario. We personalized where we could because it worked.

Logistics 107

Logistics Customer Journey Copywriting User-Generated 107

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Hypotenuse.AI Hypotenuse.AI Then click “Next.”

Copywriting 141

Copywriting User-Generated Influencer Marketing Marketing 141

AWeber

MAY 19, 2025

Plus, modern tools make it easier than ever to design, deliver, and market your offer using platforms like AWeber for email marketing or simple e-commerce tools for checkout and delivery. Workbooks add interactivity, helping users apply concepts step-by-step. Markets like Gumroad, Shopify, or your own site can handle delivery.

Product 95

Product eBook Transform Non-Profit 95

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101