CRM Customer Acquisition Direct Mail 
Hubspot Marketing
NOVEMBER 14, 2024
Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. And where do you begin?
Hubspot Marketing
JUNE 18, 2025
That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. This midstream adjustment improved referral signups by 45% and kicked off a cycle of sustained growth while lowering customer acquisition costs.
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Lusha
DECEMBER 9, 2024
Direct Mail: A personalized letter or package can help you stand out from the crowd. Essential Outbound Sales Tools: Customer Relationship Management (CRM) Systems: Your CRM is your central hub for managing all your interactions with prospects and customers. No more manual data entry!
Hubspot Marketing
JULY 22, 2022
However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.
Martech
JULY 18, 2022
This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — Most B2B businesses have some kind of account-based marketing strategy. But how are they tracking that? Maybe just in shared spreadsheets. to targeted accounts.
Martech
JULY 14, 2022
To enhance the alignment between B2B sales and marketing teams, vendors are also adding sales enablement tools that automatically activate sales triggers based on CRM account reporting, and provide lead-to-account mapping, for example. Help for the sales team. The goal is to streamline the “hand-off” of leads from marketing to sales.
Martech
JULY 29, 2022
Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? If not, is an API available for custom system integrations? This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. —
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