Remove CRM Remove Customer Acquisition Remove Marketing Automation Platform
article thumbnail

Improving marketing operations performance: Best of the MarTechBot

Martech

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Customer retention rate.

article thumbnail

7 vanity metrics marketers should avoid, and 7 to replace them

Martech

Where to find them: Native social media analytics platforms (e.g., LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Where to find it: CRM systems (e.g., Where to find them: Ad platform analytics (e.g.,

CRM 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Optimize processes for lead generation and customer acquisition. Develop and test marketing campaigns aimed at customer acquisition and retention.

article thumbnail

6 marketing team silos you need to break down, and how to do it

Martech

The alternative: Shared marketing dashboards with full-funnel KPIs Develop unified dashboards that present key performance indicators (KPIs) across the entire marketing funnel, showcasing how different activities contribute to shared business objectives. Marketing’s commitment to nurturing leads that aren’t ready for sales.

article thumbnail

Measuring What Matters: Optimizing Your Marketing Performance Metrics

Lynton Web

Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance. This comprehensive view enables marketing teams to make confident, data-backed decisions about resource allocation and strategy refinement.

article thumbnail

A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Email, CRM systems, and lead-scoring tools can be a big help here. Delight: The journey continues once a customer becomes a customer. Customer Acquisition Cost (CAC): Let’s discuss the bottom line. CAC is the cost of reeling in a new customer. That’s what marketing automation platforms do!

CRM 52
article thumbnail

What Is Revenue Operations (RevOps)?

Lusha

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. This allows you to easily import and export data, automate workflows, and track your progress, all within your existing tools.

CRM 40