Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. And that’s where a lot of marketers find themselves today,” he said. The product roadmap. Account-based marketing: A snapshot. They call the shots.” What it is.

Whitepaper 84

Whitepaper B2C Direct Mail Customer Acquisition 84

Adobe Experience Cloud Blog

JANUARY 15, 2016

Within your marketing automation system and/or CRM, you have a wealth of data collected on the people that you market to. Insight from the experts: How predictive marketing technology drives results. The market is moving rapidly towards account based marketing (ABM).

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Under the new paradigm, you’ll need a leader devoted exclusively to your marketing automation efforts. Often, I encounter hesitance to embrace the new paradigm.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We provide the roadmaps.

CRM 111

CRM Content Marketing Non-Profit Marketing 111

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 26, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 24, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), In marketing terms, your “antithesis” is your customer’s pain point. What do you do?

Branding 145

Branding Transform Customer Acquisition Customer 145