Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 24, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Lynton Web

JANUARY 9, 2024

This makes it easier to tailor your content, messaging, product development, and services to different groups' specific needs, behaviors, and concerns. While ICP focuses on the types of companies that might buy your product or service, target audiences are broader groups who might be interested in the messages your brand promotes.

CRM 105

CRM Target Market Education Product 105

Martech

JULY 6, 2022

Over half of businesses now say that they expect the majority of their revenue to come from digital channels,” said Loretta Shen, senior director, product marketing, marketing cloud intelligence for Salesforce. “To Connecting customer data and teams.

CRM 71

CRM Branding Retail Entertainment 71

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.

CRM 81

CRM Social Media Marketing Marketing Automation Platform Communications 81

Hubspot Marketing

DECEMBER 28, 2023

HubSpotCRM #CRM #SalesTok ♬ original sound - goldenbiscuit.tx Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). The great thing about this platform is that users don’t expect perfect video production. Ketchup AI talk has dominated the marketing space for the last year or so.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Hubspot Marketing

MAY 16, 2023

Creating Marketing Content Generative AI can create marketing content, including text, images, videos, and audio. For example, AI can create a blog post, a photo caption, an email, social media copy, or product descriptions. Plus, it can help create photorealistic art and graphics to include in your marketing campaigns.

Price 101

Price User-Generated CRM Copywriting 101

Hubspot Marketing

JANUARY 20, 2023

Here’s an example: Charli, a web designer, discovered that one of her product pages only got a 0.9% For instance, if you find that your product pages aren’t easy to navigate, you can mark this as a task to work on for the next year. Lee says, “We always make sure to allocate funds for market research and consumer analysis.

eBook 135

eBook CRM User-Generated Marketing 135

Martech

JULY 11, 2022

Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. Marketers also play a part in the AI decisioning by establishing criteria that are specific to their industry or product.

Customer Journey 112

Customer Journey Customer CRM Management 112

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

SEO 128

SEO eCommerce Management CRM 128

Martech

DECEMBER 22, 2021

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference.

Transform 116

Transform Finance Customer Journey CRM 116

Use Insider

FEBRUARY 16, 2022

Insider’s Partner Success Director Christopher Lowe agrees that a CDP enables marketers to collect data (first-party data, third-party data, and behavioral data) about each customer across all touchpoints and throughout their entire buying journey. CDP and CRM: What are the differences? It’s widely used among B2B marketers.

Customer 52

Customer CRM Transform B2C 52

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 90

CRM Health Customer Journey Performance Marketing 90

Hubspot Marketing

APRIL 2, 2024

Even if you have multiple products and packages — like HubSpot does — it should be clear where users have to click to see the pricing for their desired product. Consider including both monthly and yearly subscription terms, especially if you sell a SaaS product. Ready to look at some of the best pricing pages online?

Price 97

Price User-Generated Shipping CRM 97

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. Scaling up Your CRM. How to Speak “Martech” to Everyone. LitmusLive2022 #emailgeeks [link].

CRM 93

CRM Email Marketing Finance CMO 93

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

CRM 107

CRM Marketing Marketers Performance Marketing 107

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Marketing Insider Group

MAY 12, 2021

Content marketing is creating content that adds value to customers and prospects. Content marketing pieces are not explicitly trying to sell them on a product or service. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Martech

JUNE 15, 2023

Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. We spoke to Tara DeZao, Pega’s product marketing director for martech and adtech. They have a product catalog of 1500 products. Originally, Pega used AI to power case management in the BPM space.

User-Generated 97

User-Generated Customer Journey CRM Shipping 97

Martech

SEPTEMBER 25, 2023

Even when marketing does manage to attribute their efforts to sales, the attribution will inevitably be challenged. A host of other factors contribute to the sales environment, including: Product quality. Overall market demand. direct marketing, sales calls and web visits). How many saw your product demonstration?

User-Generated 110

User-Generated Finance Marketing Marketers 110

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. A: How do you measure your success?

CRM 134

CRM Thought Leadership Marketing Marketers 134

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . From DMs to Dollars: Triple Your Sales Using Instagram DM Automation & a CRM System. Speaker: Trilce Jirón Garro, CEO of TBS Marketing .

Transform 105

Transform CRM Shoppers Digital Marketing 105

Hubspot Marketing

FEBRUARY 13, 2023

“One of the most interesting pieces of feedback we got from [the Product team] was not just aligning Marketing goals with Product priorities, but knowing what the team's working norms and communications prefs are! No wonder Product found us unresponsive at times!” Use the same language.

COS 82

COS Marketing Marketers Communications 82

Hubspot Marketing

APRIL 2, 2024

This, in turn, may have been impacting productivity and job retention levels. Around this time, more than 50% of shoppers chose to buy products from brands with more product availability over brands they were originally loyal to. "I Ultimately, leaders worried that 2021's summer trends would impact their bottom line.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing. Great question! Prepare your data.

CRM 80

CRM Customer Journey Management Email Marketing 80

Markinblog

JUNE 17, 2021

88% of marketers say that they use more than one martech tool on a regular basis — including single-vendor suite users. 76% of marketers who use marketing automation reportedly saw a positive ROI within a year. 77% of marketers report an increase in conversion due to automation. Marketing automation drives a 14.5%

Non-Profit 52

Non-Profit CRM Marketing Marketers 52

Duct Tape Marketing

MAY 8, 2024

And if you do a Google search for a product, you say this product versus that product, you get all of these crappy affiliate links and it's all just spam and junk. Obviously you go to experience the product before you buy, watch an unboxing video, it comes with that length of cable or does it work this way?

Transform 70

Transform Entertainment Place CRM 70

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Affiliate Marketing. Campus Marketing. Customer Marketing. Event Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It focuses on keywords and SEO best practices, while providing tips and tricks to identify nuances and increase productivity.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Martech

DECEMBER 29, 2021

2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone. Instead, automation will be a must, and it will be driven by data analytics and AI.

Retail 122

Retail Shoppers Affiliate Marketing Analytics 122

Adobe Experience Cloud Blog

JANUARY 15, 2016

Predictive marketing technology has the ability to drive huge improvements in marketing—by utilizing data to drive more efficiency and allowing for uniquely personal engagement. Within your marketing automation system and/or CRM, you have a wealth of data collected on the people that you market to.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 21, 2014

If you’re using marketing automation tools, you can drill down much deeper – you can track the costs associated with each channel and campaign, and allocate a direct cost to acquire each lead. And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Litmus

JANUARY 13, 2022

When we asked marketers about their top priorities for their email marketing program, the top three priorities were 1) expanding automation, 2) boosting personalization, and 3) enriching customer profiles. Use the content feed to automate the production of that content so you can then use your data to layer on personalization.

CRM 72

CRM Retail Product Communications 72

Marketing Insider Group

DECEMBER 7, 2020

For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven.

CRM 111

CRM Content Marketing Non-Profit Marketing 111

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. And that’s where a lot of marketers find themselves today,” he said. The product roadmap. “The buyer process is changing a lot and it’s not going back to the way it was.

Whitepaper 70

Whitepaper B2C Direct Mail Customer Acquisition 70

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature. Yeah, we thought so.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Adobe Experience Cloud Blog

OCTOBER 8, 2013

To make sure you remember what you learn through LinkedIn and what the person tells you on the phone, add the details into your CRM system the second you hang up the phone. People don’t buy products because they have nothing better to do than spend their company’s money. How can your product get them there?

Thought Leadership 134

Thought Leadership CRM Price Promotion 134

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. Marketing GTP will launch with segment creation using natural language prompts. These capabilities are coming to real production usage in the next few months.”

Customer Journey 89

Customer Journey User-Generated Shipping CMO 89