CRM Customer Marketing Health 
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
Start by understanding the current state of adoption for each solution/product/capability that a customer has purchased. You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform.
Adobe Experience Cloud Blog
APRIL 25, 2018
Because of this, a well-orchestrated cadence of communication must be agreed upon in advance, so marketing knows when outreach will help the sales team, rather than detract from their efforts. As it stands now, sales teams commonly live in their CRM platform, while marketing operates on their own platforms.
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Martech
JUNE 12, 2024
So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.
Hubspot Marketing
MARCH 29, 2023
Whether you're new to market research, this guide will provide you with a blueprint for conducting a thorough study of your market, target audience, competition, and more. Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.
Sprout Social
NOVEMBER 21, 2019
From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health.
Adobe Experience Cloud Blog
NOVEMBER 9, 2018
But with the proper set up and process you can get this type of insight to create the optimal plan for your digital child’s health. Customer support. New customer marketing. Unfortunately, this platform does not exist—though I’m sure many parents would pay millions to have these insights. Voting: 5 minutes.
Base.ai
DECEMBER 29, 2020
Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.
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