CRM eBook Succession Management 
Marketing Insider Group
JULY 27, 2015
CASE STUDIES: Salesforce’s Customer Success Stories. In 1999, Salesforce was founded as a CRM company. Since the beginning, however, sharing customer success has been at the forefront of its marketing strategy. Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook.
Adobe Experience Cloud Blog
APRIL 25, 2018
As it stands now, sales teams commonly live in their CRM platform, while marketing operates on their own platforms. Make sure your cross-departmental processes and protocols include specifics —there should be a documented answer to questions like “who should I go to if I need to track down an ebook we published four years ago?”
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Digital Marketer
MAY 25, 2023
However, customer success is more than just fulfilling customer needs. Customer success management includes proactively predicting customer questions or challenges and actively providing resolutions. Hire & Train a Customer Success Team You’ll require an individual (or, perhaps, a team) to excel in customer success.
Moz
JANUARY 16, 2019
That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer Success Manager that will get back to them within a few hours. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. But that’s a mistake.
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