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The Best In B2B Technology Content Marketing

Marketing Insider Group

CASE STUDIES: Salesforce’s Customer Success Stories. In 1999, Salesforce was founded as a CRM company. Since the beginning, however, sharing customer success has been at the forefront of its marketing strategy. Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook.

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5 Practical Ways to Strengthen Your Sales and Marketing Partnership

Adobe Experience Cloud Blog

As it stands now, sales teams commonly live in their CRM platform, while marketing operates on their own platforms. Make sure your cross-departmental processes and protocols include specifics —there should be a documented answer to questions like “who should I go to if I need to track down an ebook we published four years ago?”

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How to Drive Customer Success With Interactive Content

Digital Marketer

However, customer success is more than just fulfilling customer needs. Customer success management includes proactively predicting customer questions or challenges and actively providing resolutions. Hire & Train a Customer Success Team You’ll require an individual (or, perhaps, a team) to excel in customer success.

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5 Real Examples of Advanced Content Promotion Strategies

Moz

That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer Success Manager that will get back to them within a few hours. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. But that’s a mistake.