CRM Finance Marketing Automation Platform 
Martech
JULY 16, 2024
Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. This ensures that the finance team is always aware of the latest developments and can provide timely feedback.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
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Martech
JANUARY 7, 2025
Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. For example, a rich blog post for a fintech company could be titled What is embedded finance? Benefits and challenges for SaaS platforms, with subsections for: Benefits for startups.
Martech
MAY 19, 2025
The idea of the all-in-one marketing suite from Supergiant Software, which also dealt with infrastructure (and later in the cloud) and likely supplied other areas of the organization, like finance or HR, with their software, appealed to some people. One counterpoint to the all-encompassing platform was point solutions.
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.
Customers.ai
NOVEMBER 25, 2024
Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Here’s how these integrations turn a good strategy into an unstoppable one.
Martech
FEBRUARY 23, 2022
Gloves off for the marketing professional. I’ m going to tell you about marketing operations. They ensure these platforms are implemented and adopted correctly and that data is integrated across the entire Martech stack. Read next: An in-depth look at marketing ops and marketing ops professionals.
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