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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Chief Martec

This is the essence of Martec’s Law. It delivers the “changes accelerated via external service providers” boost to organizational change in Martec’s Law, as pictured above, to a SaaS vendor’s customers. This convergence is much more transformative than consolidation ever could be.

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Why we care about adtech: The complete guide

Martech

These technologies are especially powerful as most media transforms to digital or digital-first. Since anyone can offer or buy an ad, it runs the risk of fraud, which these bad-faith actors get away with since ad fraud laws are yet murky in many countries. Demand and supply-side platforms. The challenges of adtech.

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7 Tips for Effective Industrial Email Marketing

Tiecas

Plus, there’s the legal issue of compliance with anti-spam laws, especially in the EU with stricter GDPR requirements. Read the fine print, though; there may be restrictions on how many times you can email to their list, and you do not own those contacts unless someone takes some action on your website and you capture those leads in your CRM.

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Fantastic Leaders Offer Advice in Honor of International Women’s Day

Sales Force: CMO

She leads the strategy development and execution of customer-centric marketing for a legal tech company that transforms the way law firms run their businesses. This leads to promotions, equalizing the pay gap, and increasing diversity. Lydia Flocchini, CMO at Surepoint. What’s the biggest challenge you face as a leader?

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How Discovery Plus markets complex streaming options to an international audience

Martech

That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus (he was formerly Director Retention/CRM for the EMEA division. Facing the likelihood of massive churn when “Game of Thrones” ended, HBO began promoting “Chernobyl” to the same audience.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Google Analytics and CRM) used to track them.

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First, second and third-party data: what are the advantages of a data strategy

Rock Content

Among the countless innovations of the 21st century, the development of a “currency” has completely transformed the way professionals, companies, and consumers view the market for products and services. Automation of CRM campaigns. European data protection law and its impacts. Source: eMarketer.