The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
Chief Martec
AUGUST 29, 2022
This is the essence of Martec’s Law. It delivers the “changes accelerated via external service providers” boost to organizational change in Martec’s Law, as pictured above, to a SaaS vendor’s customers. This convergence is much more transformative than consolidation ever could be.
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