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Rethinking content governance in the era of generative AI

Martech

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.”

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services.

B2C 97
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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period. Customer Relationship Management (CRM) System: A CRM system helps manage customer data, interactions, and relationships.

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6 marketing automation use cases where AI can help with data quality

Martech

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video).

Transform 104
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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua.

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Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Adobe Experience Cloud Blog

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If you’re a marketer using Microsoft Dynamics CRM, that tool is often a complete marketing automation platform.

CRM 91
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37 questions to ask call analytics vendors during the demo

Martech

Also, make sure all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs? Onboarding What makes this platform technically unique from all the others? How do you clean your numbers?

Analytics 109