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HubSpot and TikTok announce lead gen CRM integration

Martech

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. For one thing, it has a high level of engagement with users spending an average of 1.5 TikTok users are 1.3x

CRM 109
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How to launch a product-led SEO strategy

Search Engine Land

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview.

Product 102
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How to prepare for the GPT age in CRM and email

Martech

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. That’s not for lack of technology.

CRM 90
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How Weber put their customers in the spotlight by scaling user-generated video

Martech

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc.,

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The 7 Best CRM Apps for Your Business in 2023

Hootsuite

Are you looking for the best CRM apps for your business? This blog post will highlight the top seven CRM apps that will help you manage your business like a pro. Whether you’re looking for a CRM app to keep track of your customer data or one to help manage your sales pipeline, we’ve got you covered.

CRM 79
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What is CRM?

Spiralytics

One of the most significant tools most companies now deploy in their marketing efforts is Customer Relationship Management (CRM). But what is CRM, and how does it help organizations market themselves? What is Customer Relationship Management (CRM)? Before knowing its ins and outs, understanding the CRM definition is a must.

CRM 52
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This week’s new AI/ChatGPT-powered martech products

Martech

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also allows users to generate images. Get MarTech!

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