Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. For example, we discovered that technical white papers, while rarely the final conversion point, played a significant role in enterprise deals by building credibility early in the decision process. Id be lost without her!

Analytics

Lynton Web

DECEMBER 29, 2024

Technology Factors : Are you migrating from a legacy CRM or starting from scratch? Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. Are you using your current HubSpot setup?

Customer Journey

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Use this Unbounce template Pricing pages Pricing pages clearly display pricing options and encourage visitors to make a purchase decision or reach out for more context or a custom quote. Product promotion : Highlighting specific products or services.

User-Generated

Neil Patel

JULY 11, 2025

It takes what you know about them—through analytics, CRM insights, customer feedback—and shapes it into a story you can build a strategy around. Here are some key points that make a persona effective: It’s grounded in data: Start with real customer insights—surveys, CRM data, interviews, behavior analytics. How to build user personas?

CRM

Lusha

NOVEMBER 11, 2024

This could include downloading a white paper, attending a webinar, or visiting your website. Pricing and Affordability: Balancing Cost and Value While investing in lead generation is important, choose a platform that fits your budget. Warm Leads : Prospects who have engaged with your brand somehow.

CRM

Martech

JULY 17, 2025

A brand investment that moves pricing power for four years isn’t an expense — it’s an asset. Industry whitepapers and webinars. The hidden accounting insight Let’s start with one overlooked but transformative insight: Time lag is the accounting backbone of capitalization and amortization. Targeted sales tools.

Transform

Marketing Insider Group

APRIL 29, 2025

Think: email workflows triggered by a whitepaper download or homepage content that changes based on industry. Case studies, honest product comparisons, transparent pricing, third-party reviews, and trust signals (like certifications or customer logos) are table stakes in 2025. Where are they getting stuck?

CRM

SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Value-first content builds trust and strengthens your brand’s credibility over time. Posts from personal profiles often perform better than company pages. Encourage leaders, founders, and team members to contribute.

Gen Z

Exposure Ninja

DECEMBER 12, 2024

What do they think about your pricing and quality? Thought Leadership: Strengthen your brand narrative through authoritative blog posts, whitepapers, videos, or webinars. Because its training data associates the brand with ‘high quality’ and ‘good value’ That’s the power of strong AI sentiment.

Thought Leadership

Lusha

DECEMBER 9, 2024

Value-driven content: Share relevant articles, case studies, or white papers that demonstrate your expertise and provide solutions to their pain points. ” Can you offer different pricing options or payment plans? Personalized communication: Tailor your messages to each prospect’s specific needs and interests.

Communications

Martech

APRIL 18, 2025

Send them because someone downloaded a whitepaper, viewed a pricing page or started a trial but didn’t complete onboarding. Use meaningful actions like “visited pricing page,” “clicked demo CTA,” or “watched product tour.” Set up event-based triggers.

Whitepaper

Lusha

NOVEMBER 18, 2024

Keep track of your follow-ups: Use a CRM or other tool to monitor your follow-up efforts and ensure that no leads slip through the cracks. Streamlining Follow-Up with Lusha: Lusha works with popular CRM and sales tools to streamline your follow-up process. Cost : Compare pricing plans and choose a CRM that fits your budget.

CRM

Sales Force: CMO

JULY 17, 2025

Your data lives in silos and dies in meetings CRM data only shows part of the story. Integrate the systems that matter most: CRM, order history, engagement data, support tickets. The sustainability lead was sent a white paper on how the same systems reduced emissions by 30% in a similar facility.

Whitepaper

Lusha

NOVEMBER 18, 2024

Update your CRM and marketing tools: Easily connect Lusha with your existing systems to keep your data accurate and up-to-date. Updating Your CRM and Marketing Tools Connecting your tools is key to a smooth sales process. Your CRM becomes a hub of accurate data, giving you a complete view of your customers.

CRM

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail

Adobe Experience Cloud Blog

NOVEMBER 6, 2012

I blindly called into a hot lead without looking at the Sales Insight tab (someone whom was actively visiting the website, downloading key white papers, visiting the pricing page, etc.). Check your CRM. Recently, when I was working my new sales qualified leads, all senses of logic ran out the door.

Whitepaper

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. CRMs help businesses assist leads and customers on the path to purchase. The good news?

CRM

Trade Press Services Newsletter

MAY 4, 2023

When you purchase an annual subscription, the price drops to $24.99 HubSpot Academy Certifications HubSpot is a popular software tool for marketers, and many organizations use HubSpot’s CRM platform to attract visitors, convert leads, and close customers.

Education

Hubspot Marketing

OCTOBER 12, 2017

You should also take note of their pricing and any discounts they're offering customers. Are they using different pricing strategies for online purchases versus brick and mortar? You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor.

Whitepaper

Duct Tape Marketing

DECEMBER 4, 2018

Why It’s Time to Embrace a Real CRM Tool for Your Business written by John Jantsch read more at Duct Tape Marketing. That’s where a client relationship management (CRM) tool comes in. CRMs are not just for big multinationals. CRM tools are designed to grow with your business. Scale More Easily.

CRM

Hubspot Marketing

APRIL 21, 2022

Whitepapers. In the consideration life cycle stage, she’ll have a better understanding of her need for equipment and price expectations and will be looking to create a more clear budget for different items and consider how long this investment will last — seeking templates that outline that information. Pricing: Free.

Price

Marketing Insider Group

JULY 5, 2015

However, this swift and easy access comes at a price. This CRM contribution is vital to your sales pipeline. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. GerryMoran.png">. GerryMoran1.png"> png"> GerryMoran1.png" Offer Only High-value Gated Content.

Whitepaper

Marketing Insider Group

JULY 21, 2020

Use CRM Data for Lead Scoring. In order to collect enough behavioral data to create an accurate scoring system, be sure that your marketing and sales departments are using a smart, automated (preferably AI-based) CRM system that keeps track of all past customer interactions and movements. Make Technology Your Friend.

Whitepaper

Adobe Experience Cloud Blog

MARCH 20, 2013

Remember: distractions kill conversions, so focus on one call to action (like an event registration or whitepaper download). “We Collect data from Marketing, CRM and even Finance whenever possible. Best Practice #9: Hand Leads to Sales on a Silver Platter–Align Marketing and Sales Using CRM. Marketers: resist!

CRM

Adobe Experience Cloud Blog

AUGUST 7, 2015

Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding. All of this impacts pricing. An interactive whitepaper derived from your current planned paper. And, yes, this includes integration. Also, how important is branding vs. templated solutions?

Thought Leadership

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Creating engaging videos?

Whitepaper

Adobe Experience Cloud Blog

APRIL 27, 2012

This software allows the Marketing department to do a lot of things, including score leads based on their behaviors (downloads of a white paper, visits to a pricing guide, etc.) Revenue Performance Management is made possible by marketing automation software.

Whitepaper

Calvyn Lee Blog

SEPTEMBER 25, 2021

Question: Alessandra won an auction where her bid price was $25, and the second highest price was $24. Your CRM data. Question: Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper? Engagement. Conversion.

Price

Martech

FEBRUARY 3, 2023

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We

Market Research

Search Engine Land

DECEMBER 6, 2023

This stage is characterized by specific, high-intent searches that could include specific product names, pricing information, or implementation details. pricing information, product demos or category explainers) with the most relevant and popular user queries. For example, let’s consider a CRM software provider for small businesses.

SEO

Adobe Experience Cloud Blog

JANUARY 23, 2017

If they visit your pricing page, indicating an even greater interest in buying, it will increase by 10, and so on. downloading your whitepaper) before engaging with them. This scoring model attempts to quantify the intent of the visitor based on a culmination of activities. Nurture known leads with personalized emails.

Thought Leadership

Hubspot Marketing

AUGUST 21, 2023

You should also take note of their pricing and any discounts they're offering customers. Are they using different pricing strategies for online purchases versus brick and mortar? You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor.

Shipping

Marketing Insider Group

MAY 25, 2021

You can also gather internal intent data through a content relationship management (CRM) system or another marketing platform. Whitepapers. spec sheets and pricing options). Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. Social media.

Content Marketing

Campaign Monitor

FEBRUARY 25, 2022

Increasing your prices? For example, check out how Ahrefs , an SEO and digital marketing tool, announced their price increase and provided reasons (plus new benefits) for users. With discount emails, you can set up drip campaigns and automated triggers in your CRM to fire off templated emails with discount codes. .

Whitepaper

Lynton Web

OCTOBER 15, 2024

The Power of External Data Sources While internal data from your CRM and other tech stack tools provides valuable insights, integrating external data sources can dramatically enhance the depth and breadth of a marketing strategy. HubSpot's recently announced Breeze AI suite offers a comprehensive, creative, data-driven marketing solution.

Marketing Strategy

Rock Content

JULY 21, 2020

How does Ion’s pricing work? Ion covers all needs related to interactive content , simply requiring integration with the manager’s CRM and social networks. The platform offers native integration with the leading social networks and CRMs, including HubSpot and RD Station, in addition to several other Digital Marketing tools.

Whitepaper

Lusha

JUNE 1, 2023

This could be something like: Clicking on an email CTA to go to a product page Downloading gated content like white papers by providing contact details Signing up for a newsletter Clicking on a LinkedIn ad Using trial version software Then there are leads that are generated through assets. Obviously, a website is a basic requirement.

Whitepaper