Customer Acquisition Customer loyalty eCommerce Marketing Strategy 
Use Insider
MAY 14, 2024
It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing? Other estimates say it can cost anywhere from five to 25 times more.
CXL
OCTOBER 4, 2022
Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy?
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Use Insider
MAY 2, 2024
The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.
CXL
OCTOBER 11, 2022
The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. and lowest (tea) at 20.9%.
Use Insider
DECEMBER 16, 2023
What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints.
Use Insider
DECEMBER 6, 2023
For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions. Consumer electronics shoppers were the most likely to spend more Did you buy yourself or someone else a gaming console this Black Friday?
Search Engine Land
JANUARY 16, 2024
2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. What is growth marketing? Forget flashy ads and vanity metrics.
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