Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Think about it.

Marketing Strategy 101

Marketing Strategy Shoppers eCommerce Retail 101

Use Insider

AUGUST 21, 2023

They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits. This needs to be quick, easy, and high-performing; the last thing you want is a high bounce rate for your seasonal customers.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Martech

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 124

Digital Marketing Customer loyalty eCommerce Marketing 124

Econsultancy

MARCH 16, 2022

Joce Macdonald is Head of Growth Marketing at ecommerce accelerator Netrush, a company which provides everything from creative services to third party logistics. I recently sat down with Joce to find out more about her role, her biggest professional achievements, and her predictions for how ecommerce will continue to evolve.

eCommerce 63

eCommerce Logistics Branding Retail 63

Hootsuite

OCTOBER 18, 2022

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. Delight your customers and improve conversion rates. Customer review: . Pricing: Free.

eCommerce 97

eCommerce Price Shoppers Shipping 97

Use Insider

DECEMBER 6, 2023

For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions. Consumer electronics shoppers were the most likely to spend more Did you buy yourself or someone else a gaming console this Black Friday?

Retail 52

Retail eCommerce Shoppers eBook 52

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Supporting efficient workflows across markets. It’s early 2024. You can do this.

Transform 103

Transform Customer loyalty CRM Analytics 103

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

Marketing Strategy 103

Marketing Strategy Shipping Marketing Marketers 103

Marketing Insider Group

MAY 12, 2020

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years. Content in 2019 will be heavily focused on storytelling.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Digital Marketer

APRIL 26, 2023

But, it can be tough to do that online where you can’t look into a customer’s eyes or easily ask what they need as they browse digital shelves. Still, we regularly hear about the need for eCommerce personalization. Breaking these out makes it easier to understand personalization and how it can apply in eCommerce operations.

Customer loyalty 81

Customer loyalty eCommerce Shipping Shoppers 81

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 120

eCommerce PR User-Generated Marketing 120

SmartBrief - Marketing

OCTOBER 16, 2023

Image: Azoya USA) The Qixi Festival (Chinese Valentine’s Day) in 2023 witnessed impressive ecommerce sales. Changing strategies of top ecommerce platforms In addition to the social media platforms mentioned earlier, giant ecommerce platforms are taking strategic measures to stay in sync with evolving consumption trends.

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

Image: Azoya USA) The Qixi Festival (Chinese Valentine’s Day) in 2023 witnessed impressive ecommerce sales. Changing strategies of top ecommerce platforms In addition to the social media platforms mentioned earlier, giant ecommerce platforms are taking strategic measures to stay in sync with evolving consumption trends.

Retail 52

Retail eCommerce Fashion Health 52

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. It’s something all brands dream of. Don’t believe me?

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Use Insider

SEPTEMBER 15, 2023

Track and analyze: Coupon campaigns offer valuable insights into customer preferences, allowing you to fine-tune your marketing strategies. When consumers have countless options and ads on every platform, coupon marketing captures attention and creates a sense of urgency.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Use Insider

APRIL 6, 2023

By dividing a larger market into smaller groups, companies can create more personalized messaging, improve customer satisfaction, and ultimately increase sales and revenue. What are the benefits of market segmentation? “Insider’s segmentation tool helped us segment our huge customer base with ease!

Market Segmentation 52

Market Segmentation User-Generated Finance eCommerce 52

Neil Patel

JANUARY 14, 2021

This element might seem too complicated to enact at your organization, but corporate branding is vital to all businesses , from small local businesses to massive ecommerce brands. Emotions play a large role in marketing, and when a consumer relates to your brand’s values, they build an emotional connection with your brand.

Branding 130

Branding Customer loyalty User-Generated Shipping 130

Neil Patel

DECEMBER 18, 2020

With Shopkick, you can be assured of driving customer loyalty. As you probably know, customer loyalty is a major ingredient for growth, particularly in a competitive market. Detailed analytics : Detailed reports help you keep track of every purchase and help you fine-tune your marketing strategy.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Use Insider

AUGUST 11, 2022

This means that there is a constant supply of first-time users who can be wowed by attractive mobile and web marketing technology. Digitally savvy brands will lead the way in the coming years as Singles Day snowballs into a truly global eCommerce shopping day of epic proportions. Insider information to nail Singles Day marketing.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Use Insider

FEBRUARY 19, 2024

This ensures a smooth transition and efficient management of your messaging campaigns aligned with your customer data. You should expect seamless integration options, allowing you to effortlessly sync your WhatsApp conversational messaging efforts with your overall marketing strategy.

Communications 52

Communications Retail Marketing Marketers 52

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Duct Tape Marketing

OCTOBER 1, 2015

How Recommendation And Remarketing Tools Can Boost Your Sales written by Guest Post read more at Duct Tape Marketing. Up until fairly recently eCommerce recommendations and remarketing were only possible for large eCommerce sites. Using Recommendations to Improve Customer Loyalty. Photo Credit InfoSys.

eCommerce 66

eCommerce Customer loyalty User-Generated Customer 66

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 80

eCommerce Shoppers User-Generated Promotion 80

AWeber

DECEMBER 21, 2022

To boost revenue early in the year and create long-term customer loyalty, you could create a membership (charged monthly, quarterly, or yearly). Hosting an event is a sure-fire marketing strategy — and New Year’s is one of the best times to celebrate. Click to copy this landing page into your AWeber account.

Customer loyalty 103

Customer loyalty Fashion Marketing Marketers 103

Use Insider

AUGUST 20, 2023

This involves understanding customer touchpoints and crafting tailored messaging for awareness, consideration, conversion, and loyalty. Much like specific messaging for each purpose, businesses can nurture leads, drive conversions, and cultivate long-term customer loyalty by aligning WhatsApp messages with specific funnel stages.

Customer 52

Customer Customer Journey Communications User-Generated 52

Use Insider

DECEMBER 16, 2023

What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Hubspot Marketing

OCTOBER 24, 2023

The ecommerce giant has been using ML for a variety of purposes, such as getting insights into customer behavior and analyzing browsing and purchasing history to provide personalized product recommendations. Sephora built long-term customer loyalty with Sephora Virtual Artist. Amazon increased its net sales by 9%.

User-Generated 112

User-Generated Price Retail Marketing 112

Neil Patel

FEBRUARY 20, 2023

Source: Twitter New consumer behavior trends in online shopping are going to cause you to step up your marketing strategy. Not only to support your sales but to embrace current events, emerging technologies, and most importantly, learn how to create a positive and convenient customer experience.

Shoppers 81

Shoppers Retail User-Generated Affiliate Marketing 81

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.

eCommerce 87

eCommerce Shipping Price User-Generated 87

Neil Patel

OCTOBER 19, 2021

Tracking allows you to spot patterns and refine your marketing strategy. Additionally, in-store promotions help with word of mouth, build customer loyalty, and you also have some flexibility regarding the style of the event. It provides targeted reach. There are little to no geographical limitations.

Shipping 140

Shipping Shoppers Retail Transform 140

Litmus

FEBRUARY 17, 2021

This is especially important when it comes to industries with sensitive information such as ecommerce, financial services, or healthcare. Email testing protects your brand reputation—and your customers’ loyalty. Create an email marketing strategy. What are you hoping to achieve with your email marketing strategy?

CRM 89

CRM Email Marketing Whitepaper Customer loyalty 89

CXL

JULY 21, 2022

This leads to greater brand awareness , revenues, and customer loyalty. Omnichannel marketing vs. multichannel marketing: What’s the difference? Both omnichannel marketing and multichannel marketing use more than one platform to engage audiences. How to create an omnichannel marketing strategy.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Neil Patel

APRIL 30, 2021

Activewear giant GymShark frequently uses this strategy during the biggest sales day of the year and has broken in-house sales records by generating $400,000 in 60-minutes. When done right, it can also increase customer loyalty and customer acquisition, which will boost your profits in the long run. Why or why not?

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Vertical Response

MAY 3, 2024

The initial climb can be steep and challenging, but once you reach the top, the view (or in this case, the market share) makes it all worthwhile. Companies like Netflix and Uber have mastered this strategy, gaining customer loyalty without significant price raises.

Price 93

Price Shipping Promotion Customer Acquisition 93

Use Insider

MAY 2, 2024

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52

Retail eCommerce eBook Customer Acquisition 52

Digital Marketer

JULY 26, 2023

This information can be invaluable when crafting your brand’s digital marketing strategy. Finally, conversion optimization allows you to maximize your profits, reduce costs, and increase customer satisfaction –what every brand desires! This helps build trust and customer loyalty, which leads to more conversions.

eCommerce 81

eCommerce Copywriting Shipping User-Generated 81