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8 proven retention marketing strategies to boost customer loyalty

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While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it!

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 107
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7 High-Performing Ecommerce Marketing Strategies for 2022

CXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107
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7 Ways to Boost Ecommerce Retention in 2022

CXL

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Build a community that unites customers Conclusion.

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10 actionable insights for retail and eCommerce marketers from Black Friday weekend 2023

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Promotional WhatsApp messages were 468.53% more likely to drive sales than email—so if you’re not already using WhatsApp, you need to get involved. We also loved that Insider’s Social Proof campaigns are customizable—which enabled us to personalize it to our brand requirements.” – eCommerce Manager at Hunkemoller 6.

Retail 52
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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers. It’s often more potent in driving business growth than customer acquisition. Use eye-catching visuals and persuasive copy to promote your bundle. Let’s explore discount pricing.

Price 81
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

This leads to greater brand awareness , revenues, and customer loyalty. Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers.