Businesses Grow

OCTOBER 23, 2023

I’ve been around long enough to know that at one point or another, all of us will face marketing budget cuts. In a downturn, marketing and marketers are often on the chopping block. At some point in the life of any business, marketing budget cuts are inevitable. Have we found tactics that aren’t working?

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. Increased marketing ROI. Can sales and marketing work together to identify our target accounts?

Direct Mail 98

Direct Mail Customer Acquisition CRM Analytics 98

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 104

PR Customer loyalty User-Generated Marketing 104

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Direct Mail 109

Direct Mail Customer Acquisition Marketing Automation Platform CRM 109

Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. Click here to download!

Direct Mail 108

Direct Mail Customer Acquisition User-Generated B2C 108

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Inbound Marketing 107

Inbound Marketing Marketing Marketers Direct Mail 107

Use Insider

DECEMBER 16, 2023

By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts. Customer targeting started back in the direct mail era of marketing and advertising.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Adobe Experience Cloud Blog

AUGUST 17, 2012

by Jessica Langensand Do you have a marketing presence across multiple channels? Integrated b2b marketing may not be top of mind for many marketers, but yesterday’s Integrated Marketing Virtual Conference showed that it should be. Opening Keynote: Integrated Marketing Strategy and The Big Picture.

Direct Mail 108

Direct Mail Customer Acquisition Marketing Marketers 108

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Adobe Experience Cloud Blog

MARCH 25, 2010

In contrast, today’s best companies are using a new revenue engine that uses repeatable marketing and sales 2.0 pricing, product details, customer references) was not readily available with just a few clicks, so prospects were willing to speak with a sales rep to get it. techniques to grow revenue predictably and reliably.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Adobe Experience Cloud Blog

MARCH 1, 2016

Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Duct Tape Marketing

OCTOBER 17, 2018

Transcript of Focus on Existing Assets to Generate Better Marketing Results written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast we speak with Louis Gudema to talk about his approach called bullseye marketing, check it out. What does not marketing mean?

Non-Profit 56

Non-Profit Direct Mail Marketing Marketers 56

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117