Customer Acquisition Direct Marketing Marketing 
Duct Tape Marketing
AUGUST 11, 2016
The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. In other words, in addition to being a master at the fine art of persuasion, today’s marketer must also be part data scientist.
Businesses Grow
MARCH 6, 2023
wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?
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Content Marketing Institute
NOVEMBER 3, 2017
Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. Some 90% of those who consider their content marketing “successful” cite building an audience as their main focus.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.
Vertical Response
JUNE 23, 2024
Discovering this group guides your marketing strategies and saves you from futile spending. Building detailed buyer personas and optimizing the marketing funnel according to audience needs, preferences, and behaviors are crucial for a customer-centric approach that enhances the effectiveness of advertising efforts and overall marketing ROI.
DIY Marketers
JANUARY 5, 2023
Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? I’ve been thinking about why business owners avoid measuring marketing. And, marketing metrics are your business’s way of letting you know what it needs. What I found instead is how small business owners deal with marketing.
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