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Why ecommerce needs to shift from acquisition to nurture

Econsultancy

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. For the first time, many customers turned to digital channels to track down products they had previously bought offline.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

Optimizing Content Marketing for Ecommerce. Ecommerce retailers are in a new boat now. While it may seem like ecommerce and content marketing aren’t a great match, many online sellers are leveraging it. They’ve found that optimizing content for their ecommerce brand can drive success. trillion by 2022.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Speak to More Customers. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies.

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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. When you do that, you remove choice overload for customers and give them products that fit their interests and demographics. Happy and loyal customers are the driving force for your growth.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Customer experience. In particular, heightened advertising in ecommerce settings is set to drive this trend. within the ecommerce sector and 18.3% Ad spend on ecommerce could rise as high as +35.2%

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The complete guide to chatbots for marketing

Sprout Social

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. While chatbots can make Twitter conversations simpler and easier, they should never totally replace the human experience.

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How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce.

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