Martech
JANUARY 30, 2024
Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.
Martech
JULY 14, 2022
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This is why many vendors touted their capabilities for data management and compliance as they gear up to support global marketing initiatives. What it is.
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Adobe Experience Cloud Blog
APRIL 23, 2015
Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Marketing departments drive: . Marketing departments drive: . Customer retention. Product management. Demand gen/customer acquisition.
Customers.ai
JANUARY 26, 2024
B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform. How do B2B marketers measure the ROI of their tools?
Unbounce
AUGUST 16, 2023
I mean, the digital marketing landscape is not today what it was six months ago, and I don’t think it’s a hot take to say that six months from now it’s gonna be the same either. So this is a pretty aggressive customer acquisition play to me. One is that Google is a trillion-dollar company with 2 billion users.
Econsultancy
DECEMBER 13, 2021
Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020. share of revenue.
Neil Patel
SEPTEMBER 8, 2021
Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. On the business side, you can sell more products more efficiently. Bulk Pricing.
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