Customer Acquisition Management Pharmaceutical Product 
Martech
MARCH 1, 2024
They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.
Martech
DECEMBER 14, 2023
As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. Who was your product created for, and who brings the greatest value to the business?
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Martech
DECEMBER 1, 2023
There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.
Search Engine Land
SEPTEMBER 12, 2023
Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Performance Max can also analyze custom intent audiences you build from keywords.
Neil Patel
SEPTEMBER 8, 2021
Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data.
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