Hootsuite

OCTOBER 20, 2022

Understanding current and future market forces means that you can address them. of global Internet users reported buying something online every week! This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. In 2022, 58.4%

Retail 105

Retail Shipping eCommerce Law 105

Martech

APRIL 19, 2023

The emergence of generative AI, particularly ChatGPT , has changed everything. This article explores why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. Bad technology choices will impact marketing performance. drove this home.

CMO 115

CMO Customer Acquisition Transform User-Generated 115

Use Insider

APRIL 12, 2023

A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. Segment: All users Strategy: Launch a smart banner on the success page.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Product overview.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117