Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Customer Acquisition Cost (CAC) : Measure the total cost to acquire a new B2B client.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Achievable : Set ambitious but realistic targets based on historical performance, available resources, and market conditions.

Transform 52

Transform Customer Acquisition Marketers CRM 52

Adobe Experience Cloud Blog

JANUARY 7, 2015

A study from Forbes found that 49% of companies are unhappy with their current marketing technology’s ability to support their customer acquisition goals (I could only guess that the other 51% lied in the survey). Your prospective customers are out there looking for resources; you can get to be their number one resource.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. According to Jonny Rose , this is a marketing trend for years to come. There’s no rule for it.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Whitepaper 52