Customer Acquisition Marketing Automation Platform Thought Leadership 
Martech
FEBRUARY 10, 2025
Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact.
Adobe Experience Cloud Blog
JULY 10, 2015
We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy. Enter, Marketing Automation. Marketing: Redux.
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Adobe Experience Cloud Blog
MAY 24, 2019
And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. The post How to Advertise on Social Media—A Marketer’s Quick-Start Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Adobe Experience Cloud Blog
JANUARY 20, 2017
To kick off an ABM strategy to support new customer acquisition, you should identify companies that use the specific marketing automation software and also meet other benchmarks that define your ideal customer profile (revenue, number of employees in a particular department, etc.).
Adobe Experience Cloud Blog
AUGUST 2, 2016
Repeat customers spend more. Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . Nurture Existing Customers.
Martech
APRIL 15, 2022
Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Click here to download!
Adobe Experience Cloud Blog
MAY 3, 2016
Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Then, you can track the campaign data to identify which audiences responded the most.
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