Martech

FEBRUARY 10, 2025

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact.

Thought Leadership 87

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 87

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy. Enter, Marketing Automation. Marketing: Redux.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

MAY 24, 2019

And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. The post How to Advertise on Social Media—A Marketer’s Quick-Start Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JANUARY 20, 2017

To kick off an ABM strategy to support new customer acquisition, you should identify companies that use the specific marketing automation software and also meet other benchmarks that define your ideal customer profile (revenue, number of employees in a particular department, etc.).

Thought Leadership 116

Thought Leadership Customer Acquisition Marketing Marketers 116

Adobe Experience Cloud Blog

AUGUST 2, 2016

Repeat customers spend more. Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . Nurture Existing Customers.

eBook 91

eBook Customer Thought Leadership Transform 91

Martech

APRIL 15, 2022

Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Click here to download!

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Adobe Experience Cloud Blog

MAY 3, 2016

Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Then, you can track the campaign data to identify which audiences responded the most.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92