Customer Acquisition Millennials Pharmaceutical Price 
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. Top-shelf customer service The same logic applies to problem resolution. A need to avoid price wars. This last one is a biggie.
Neil Patel
SEPTEMBER 8, 2021
Speak to More Customers. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies.
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