Martech

DECEMBER 16, 2024

Use these insights to refine your marketing mix and allocate resources effectively. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Set benchmarks that align with the context whether by marketing channel, audience, device, or objective.

Transform 123

Transform Customer loyalty Marketing Marketers 123

Martech

OCTOBER 2, 2024

Improved customer loyalty. To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. Dig deeper: Why you should add predictive modeling to your marketing mix 3. Higher conversion rates.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Martech

MAY 2, 2025

Scoring customer interactions to determine engagement fitness is a classic practice. From the 1980’s Miller-Heiman sales methodology to today’s causal AI, companies have monitored signals to learn about customer journey progress. ” Dig deeper: Why causal AI is the answer for smarter marketing 4.

Non-Profit 84

Non-Profit Customer Journey Energy Customer loyalty 84

Martech

SEPTEMBER 14, 2022

But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care.

Customer 113

Customer Transform Customer Journey Customer loyalty 113

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

Marketing Insider Group

DECEMBER 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Litmus

AUGUST 3, 2021

While these tactics might address near-term business challenges, they create a wealth of long-term risks that threaten brand awareness, new customer acquisition, new product development, customer loyalty, and pipeline & revenue growth—the exact business mandates we have been entrusted to deliver for our organizations.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100