Adobe Experience Cloud Blog

DECEMBER 27, 2016

Marketers across all industries such as consumer technology, higher education, and financial services can benefit from strategic holiday marketing throughout the year. Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them: 1. to nudge them closer to conversion.

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Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Once a customer is fully adopted (and happy), this is when you can begin to think about selling additional products or services. Cross-sell marketing shouldn’t be something you think of only when you have a new feature or product to announce.

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Customer Marketing Customer Thought Leadership Marketing 131

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

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Customer Transform Thought Leadership Health 134

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Stronger privacy Governance, Risk and Compliance (GRC).

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Health Advertisers Advertising Law 120

Base.ai

MAY 16, 2019

Building bridges between customer success and marketing. Customer success teams are not marketers, but they can empower a smarter customer marketing strategy. They can leverage success stories by industry, country, and use-case in order to get the customer excited about specific outcomes of full adoption.

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Customer Health Succession Management Customer Journey 52

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Use Insider

APRIL 27, 2020

Use easy and quick survey tools to create interactive surveys and make use of this data to better serve your customers. Marketing for the Cosmetics Boom . Educate Customers About Product Safety, Clean Ingredients, and Environmental Sustainability. Before You Go.

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Marketing Strategy Marketing Marketers Promotion 52