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6 Holiday Campaigns That Drive the Customer Journey

Adobe Experience Cloud Blog

Marketers across all industries such as consumer technology, higher education, and financial services can benefit from strategic holiday marketing throughout the year. Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them: 1. to nudge them closer to conversion.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

Once a customer is fully adopted (and happy), this is when you can begin to think about selling additional products or services. Cross-sell marketing shouldn’t be something you think of only when you have a new feature or product to announce.

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3 Things to Know About Customer Success Marketing

Adobe Experience Cloud Blog

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Stronger privacy Governance, Risk and Compliance (GRC).

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What does marketing have to do with customer success?

Base.ai

Building bridges between customer success and marketing. Customer success teams are not marketers, but they can empower a smarter customer marketing strategy. They can leverage success stories by industry, country, and use-case in order to get the customer excited about specific outcomes of full adoption.

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7 Tips for Running Advocacy on a Small Team

Base.ai

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

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Cosmetics marketing strategy and its post-pandemic evolution

Use Insider

Use easy and quick survey tools to create interactive surveys and make use of this data to better serve your customers. Marketing for the Cosmetics Boom . Educate Customers About Product Safety, Clean Ingredients, and Environmental Sustainability. Before You Go.