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How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. One of the primary uses for AI is better automating customer journey orchestration.

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Let’s get into it.

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The 5 benefits of using a CDP with marketing automation

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Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. These platforms have been around for decades as standalone solutions.

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Adobe Experience Cloud competitors: 8 Alternatives for marketing teams

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In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Marketo Engage for marketing automation.

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The Litmus Team’s Top Email Tips for 2025

Litmus

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals like increased engagement and retention throughout the customer journey. Youll break your calculator.

B2C 89
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15 Personalization Software Tools for Web, Email, SMS & More

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Cross-Channel Personalization Platforms These platforms offer extensive personalization and automation features for websites and mobile apps, as well as for messaging channels like email, SMS, RCS, WhatsApp, Facebook Messenger, and more. customers or subscribers).

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Klaviyo vs Salesforce Marketing Cloud: Detailed comparison for 2025

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Instead, well focus mainly on their differences, so you can understand which platform is better for scenarios and businesses. Klaviyo pros: User-friendly , proven, and growing marketing automation platform Klaviyo is a leading email marketing platform for eCommerce businesses, especially ones operating in the Shopify ecosystem.

CRM 52