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How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

Hubspot Marketing

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

Customer 136
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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

How To Do a Content Gap Analysis Best Practices For Conducting a Content Gap Analysis A content gap analysis involves comparing your current content against your competitors content, your audiences search intent, different stages of your customer journey, and market trends and opportunities.

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AI Is Disrupting Retail & Personalized Customer Engagement: Insights From Women in Retail Leadership Summit NYC

Use Insider

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. Amy explained that customers’ goals and motivations differ, meaning every journey and touchpoint with Blink should be unique.

Retail 59
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Understanding the power of generative AI for customer experience building

Use Insider

So, in the same way, generative AI for customer experience means that you use the same prompting process but this time it’s to automate different aspects of your customer experience instead—such as generating campaign text, images, customer journeys, or building segments.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.