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Essential stack for a B2B startup: Best of the MarTechBot

Martech

Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling. Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation platform, BI tool and web analytics tool?

CMO 119
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HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers

Hubspot Marketing

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. The $3,000 setup fee ensures proper implementation of advanced features.

Price 77
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Transition to a career in martech: Best of the MarTechBot

Martech

Marketing data analyst: Analyzes data from various marketing channels to provide insights and recommendations for strategy. Marketing automation specialist: Manages and optimizes marketing automation platforms to streamline campaigns and improve customer engagement.

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6 marketing team silos you need to break down, and how to do it

Martech

This makes it challenging to understand overall marketing effectiveness or attribute success across the customer journey. Agree on three to five high-level, business-oriented KPIs everyone contributes to (examples include marketing-sourced pipeline, customer lifetime value, cost per MQL).

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How to clarify marketing metrics to impress the C-suite

Martech

Dig deeper: CLV: The metric that means money The role of technology in clarifying metrics Technology plays a crucial role in helping CMOs clarify metrics and demonstrate the financial impact of marketing activities. Predictive analytics can help marketers predict customer profitability (short-term and long-term).

Finance 126
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AI-powered martech news and releases: October 3

Martech

Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory. Bloomreach updated the Bloomreach Engagement marketing automation platform to include autonomous Loomi AI capabilities.

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CDPs, their close kin and how to choose between them

Martech

Customer Relationship Management (CRM) systems manage interactions with current and potential customers, focusing on sales, customer service and relationship management. Marketing Automation Platforms (MAPs) create campaigns that are automatically triggered based on customer behavior and preferences.