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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

This time, our theme is “The customer journey of a lifetime.” Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. Customer journeys. ” We hope to see you there.

Transform 125
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Guide to what you missed at the fall 2021 MarTech Conference

Martech

This time, our theme is “The customer journey of a lifetime.” Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. Customer journeys. ” We hope to see you there.

Transform 112
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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Use this data to improvise your product messaging, enhance customer care interactions and refine marketing strategies.

Analytics 111
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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Read next: The B2B customer journey is set on a digital track. Reviews as a gateway to buyer intent.

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7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

Hubspot Marketing

That’s what marketing is all about, at its core: connection. If you want to understand, leverage, or optimize how you interact with customers, take a look at the touchpoints that shape the customer journey. You get a better idea of what your customers like and dislike. It’s not just trends, though.

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The Anatomy of a Modern Marketing Org

Litmus

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.