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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Understand Customer Behavior.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

This time, our theme is “The customer journey of a lifetime.” Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. Customer journeys. ” We hope to see you there.

Transform 118
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Guide to what you missed at the fall 2021 MarTech Conference

Martech

This time, our theme is “The customer journey of a lifetime.” Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. Customer journeys. ” We hope to see you there.

Transform 105
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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. The posts are automatically assigned as positive, neutral or negative so customer care teams can prioritize messages accordingly and act swiftly.

Analytics 113
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How to build a successful marketing technology roadmap

Martech

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 115
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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

Read next: The B2B customer journey is set on a digital track. Since Tonkin implemented the focused approach of targeting in-market buyers, Planful’s marketing campaigns are achieving much greater efficiency. It’s part of a wider transformation, not just with marketing and sales, but also with the product too.

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The amazing turning point when martech systems complexity and martech UX complexity diverge

Chief Martec

I expect this will be a transformative year in martech. When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. And that’s just the customer-facing side of martech. Welcome to 2024!

Transform 110