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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Then, they can send, receive and manage money through a mobile app. Personalization is a hot topic in martech, but the concept is nothing new.

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How to Get Customers to Leave Reviews

SocialPilot

Here are some ways in which SocialPilot simplifies the process of review generation and management for businesses: Automate Review Requests: Set up campaigns to automatically send review requests via email or SMS to new customers, ensuring timely feedback collection. Lets analyze some typical challenges and ways to tackle them.

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What is Email Marketing? Your Comprehensive 2025 Guide

Vertical Response

This article will explain what is email marketing, its different types, and how to use it effectively. Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication.

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Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

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Mastering Email Marketing: Top Tips and Strategies for 2025

Vertical Response

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

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How to Get Customers to Leave Reviews

SocialPilot

Here are some ways in which SocialPilot simplifies the process of review generation and management for businesses: Automate Review Requests: Set up campaigns to automatically send review requests via email or SMS to new customers, ensuring timely feedback collection. Lets analyze some typical challenges and ways to tackle them.

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B2B Marketing Predictions For 2011

Marketing Insider Group

Colleagues and managers will start to treat their fellow employees with a little more respect as the economy turns around. We will re-discover that happy employees create loyal and satisfied customers who in turn improve profit margins. One thing that’s not going to go away even in 2011 is the email marketing efforts.