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Urban digital transformation: Insights for marketers from global smart cities

Martech

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Pepsi’s logo has evolved over the years, but always maintained its core identity.

Transform 116
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

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Finding The Time To Tweet or Blog?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. How ever I try to get more connections on the international market. Starting in the local market is not a bad way to begin.

B2C 107
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

Failing to invest sufficient time and effort – In order to build relationships it takes a considerable amount of time and energy to maintain your Social Media presence. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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67 Innovations To Help You Get Inspired

Marketing Insider Group

Smart Energy Glass is an innovation from Dutch Peer+ that turns windows into solar energy collectors with a customizable appearance. The glass also serves to collect solar energy, which can then be used directly or fed back to the grid. #54. The feature will be available globally on the 2012 Ford Focus. #45.

Energy 74
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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content. Source: Really Good Emails Keeping design requirements in your overall email campaign plan makes it easier to get emails done more quickly and efficiently without stamping out all of the creative energy.