Scoop.it!
JULY 20, 2023
These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. What is Tailored Curation? As a dedicated content tool, Scoop.it
Martech
JULY 21, 2022
consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. The younger your customers are, the more likely they’ll flee, according to the PwC findings. Why we care.
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Hubspot Marketing
JANUARY 16, 2023
A few other major trend-shifts: Building an active online community is now a critical component of a strong social strategy; social media is becoming the preferred channel for customer service; and funny and relatable content wins over more polished posts. This shoots up to 36% among Gen Z. And I'm not alone.
Neil Patel
AUGUST 5, 2021
If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The app reaches 75 percent of Gen Z and millennials in the U.S. ,
Digital Marketer
JUNE 7, 2023
Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Are they millennials or Gen Z? For example, Gen Zee tends to be more active on TikTok and Instagram, while millennials prefer Facebook and Twitter. What do they like and dislike? What interests them?
Use Insider
APRIL 12, 2023
To keep up with changes in customer behaviors and maximize ongoing sales, brands should move from traditional customer journey marketing to the customer loyalty loop. These milestones determine your customer lifecycle stage segments. Happy and loyal customers are the driving force for your growth.
Backlinko
MAY 14, 2024
Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. And loyal customers may spend more and refer more friends.
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