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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. By personalizing your campaigns, utilizing automation, and analyzing key metrics, you can continuously improve your email marketing efforts.

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Connecting digital experience to strategy: Best of the MarTechBot

Martech

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 112
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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

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How to Create Effective Email Workflows for E-Commerce Programs

Lynton Web

The automation of email workflows can transform partner communications into a more efficient, scalable system, enhancing engagement and performance across the board. Learn how Lynton transformed Therma-Tru Doors Customer Loyalty Program. Read our case study today.

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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Create ‘wow’ moments that boost customer loyalty and retention.

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Customer lifetime value. Customer acquisition cost. CMOs need reliable data to approach marketing with a customer-first mindset. Net present value.

CMO 145
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Email Content Automation: What It Means and Why It’s Effective

Litmus

Dynamic content automated emails pull the latest data from a company’s CRM, product feeds, customer demographics and more to automatically generate email message variations from a single HTML tag, transforming how marketers create 1-to-1, individualized subscriber experiences. For example, does your content build upon itself?

CRM 111