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How to manage and optimize local listings for SEO

Search Engine Land

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Similar to GBP, Bing Places is another platform where businesses can list their details, ensuring visibility among users of Microsoft Bing. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness. Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. Register here for free.

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November: The Five Links You Need

Marketing Insider Group

midterm elections will be over by then and thankfully we will not have to watch any more ads where the candidate “approves this message.&# If you haven’t voted yet, here is a list of available polling places. Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0

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This day in search marketing history: February 21

Search Engine Land

Google Places Quality Guidelines Updated 2014: Google would allow a single descriptor within the business name, if and only if that descriptor was location information or described business offers. 2011: Dozens of webmasters were complaining about Google not using their HTML title tags. Google Maps “Send To Car” Running Out Of Gas?

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The Future of B2B Marketing: It's Social

Marketing Insider Group

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. Two timely articles I saw yesterday helped me to crystallize these thoughts.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you. Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads?

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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

Title and topic of content influenced searches more so than content types. In fact, the top placed listings did not always receive the largest number of clicks. More than 80% of buyers skim the entire search engine page before clicking and 33% of buyers click on paid search ads. Share your thoughts, post a comment.