Adobe Experience Cloud Blog

FEBRUARY 28, 2014

So as I researched, I wasn’t worried about the brand of my new step/calorie counter – I just wanted the best functionality at the best price. So even though we think our purchases are all about price and function, that changes when a product is associated with a powerful brand. Here’s how brand loyalty can tip the scales in your favor.

Branding 134

Branding Retail Thought Leadership Price 134

Hootsuite

JULY 24, 2019

The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. That is, they’ll only click if they identify with the demographic shown and are interested in a trip at this price point. The seasonal copy and price discount create a sense of urgency. What’s great about this ad.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Duct Tape Marketing

OCTOBER 27, 2021

And in some ways I blame it on the millennials or rather give credit to the millennials who really were the first generation to declare that they wanted to have a relationship with the brands that they spent, their hard earned dollars with when you and I were growing up there, wasn't way to have a relationship with a brand.

Customer 100

Customer CRM Millennials Finance 100

Econsultancy

MARCH 4, 2022

After an unprecedented spike in pet ownership over the last 18 months, Shopiago has seen a 162% increase in the price of second-hand pet supplies being sold via its platform between February and August 2021. In September 2021, new customer growth decreased by 14% on the year before, while sessions per user increased by 17%.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

DECEMBER 13, 2021

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. Typically, households are optimistic that their improved financial situations will continue over the next 12 months, and the same can be said of their expectations about house prices.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Salesforce) Pricing is the most important factor when choosing a marketing automation tool. Salesforce Research) Image Source: HubSpot 3 in 4 American shoppers say customer experience is the deciding factor when choosing between competing brands. Emplifi) Consumers will pay up to a 16% price premium for a positive customer experience.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Marketing Insider Group

MARCH 28, 2024

Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty. With coupon codes, you get to reward your customers with lower prices and reward your business with more checkout completions.

eCommerce 79

eCommerce Shoppers User-Generated Promotion 79

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Why Content Marketing Is Important.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144