Adobe Experience Cloud Blog
JUNE 11, 2014
organizations interact with customers and prospects in five or more channels. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” Build Deep, Enduring Relationships with Customers Over Time.
Adobe Experience Cloud Blog
OCTOBER 23, 2019
The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Ben Scott , Senior Digital Marketing Manager, Grant Thornton Australia. Carole Elwell , Marketing Ops, Director/VP, Southwest Airlines.
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Adobe Experience Cloud Blog
JANUARY 26, 2017
As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.
Adobe Experience Cloud Blog
FEBRUARY 9, 2018
Like customers, affiliates are people who are interested in your company and want to work with you. A proactive affiliate acquisition plan combines traditional recruiting methods with the digital marketing channels that are typically used to reach customers. Why would you recruit them differently?
Adobe Experience Cloud Blog
AUGUST 2, 2016
In short, the right engagement marketing solution can help you cultivate your own advantage. Look and act like a huge enterprise customer marketing team by becoming more proactive, efficient, and helpful. Want to learn how else your enterprise can use digital marketing to get an advantage?
Marketing Insider Group
JULY 14, 2020
The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.
Adobe Experience Cloud Blog
JULY 3, 2018
Part of encouraging community growth is knowing the journey that your clients take across your website and other digital properties. The biggest goal of every digital marketing specialist is to turn one-time buyers into the returning loyal customers.
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