Martech

MAY 2, 2025

MQL marks the border between marketing and sales silos The MQL was born a couple of decades ago when sales management realized customers increasingly use digital media to make buying decisions. Before digital, the sales team had contact with customers earlier in the process than they do today. Look for long-term progress.

Non-Profit 86

Non-Profit Customer Journey Energy Customer loyalty 86

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

When they receive one of your custom-tailored communications, they should think, Wow, that company really does listen to me. Only then can you truly wow your audience and maximize campaign performance. Marketing automation systems enable you to take personalization from basic to brilliant. Data makes personalization possible.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 120

Customer Education Customer Acquisition User-Generated 120

Digital Marketer

MAY 29, 2023

Conversational Superpower ChatGPT possesses unparalleled conversational superpowers that elevate customer engagement to new heights. With its natural language processing capabilities, ChatGPT can simulate human-like interactions, leading to more personalized and meaningful conversations with customers.

Transform 80

Transform Marketing Marketers User-Generated 80

Martech

OCTOBER 28, 2022

But in simple terms, it starts with B2B marketing viewing sales as their customer. Marketing has been so focused on serving sales, “marketing-sales alignment” and generating volumes of leads to make sales pros productive that today’s demand effort has stalled.

Transform 133

Transform Communications Analytics Management 133

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52