Litmus

NOVEMBER 2, 2021

Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Production cycles are longer while volume is increasing. The need for personalization and automation is now. But privacy measures are impacting our ability to do so.

CMO 112

CMO Email Marketing Communications Branding 112

Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. 8 Insightful Marketing Predictions from Hubspot.

Content Marketing 86

Content Marketing Telemarketing Thought Leadership Marketing 86

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. In fact, companies have been investing in personalized products and communication for decades.

Transform 72

Transform User-Generated Whitepaper Law 72

Marketing Insider Group

AUGUST 10, 2020

Colleagues within SAP are doing other types of ABM, including scalable 1: Many, based on the characteristics of the market or the product areas they are supporting. Q: Modern Marketing requires “measurements that matter” and ABM is certainly not unique.

Transform 126

Transform CMO Marketing Marketers 126

Adobe Experience Cloud Blog

JANUARY 21, 2016

Customer Marketing: I think that Marketing, as a function, will be forced to work more closely than ever with customer success and service teams. Demand Generation: I think Account-Based Marketing is going to pick up major traction this year. Want more information on what to expect for 2016 Marketing trends?

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Rock Content

FEBRUARY 1, 2018

If you are solely talking about your product, social selling will not work for you. Look for potential prospects: Chances are your customers and prospects are connected to other people in their industry, so many of the people who interact with your prospects and customers could be a good fit for your product.

Education 41

Education Entertainment Market Trends Customer 41

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

Branding 66

Branding Customer Journey Retail B2C 66

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

Branding 65

Branding Customer Journey Retail B2C 65

Litmus

NOVEMBER 2, 2023

For example, it will know if Customer A (let’s call her Alice) has an existing internet service product and is responsive to upsells or ad-ons relevant to that product. Marketing isn’t just about getting their eyes on your messaging – it’s about understanding customer needs and addressing them.

User-Generated 95

User-Generated Marketing Marketers Email Marketing 95

Litmus

MAY 27, 2022

Courtney Grab, Customer Marketing Lifestyle Manager. Using content automation, Pretty Little Thing are able to showcase the newest products in each category displayed in the email. Martyn says: This email from Hunter showcasing their green products is a gem. Trends in Email: Design and Marketing.

Email Marketing 79

Email Marketing Price Management Promotion 79